Advertising, as we know it, is about to change so radically it will be practically unrecognizable. If you have a favourite TV spot you might want to record it. Similarly, if there is an ad out there that annoys you to distraction you’ll be happy to know you’ll likely not have to see such awfulness again, at least not in the near future. Tomorrow’s ad delivery is already happening today but the scale is about to get so much bigger.

We live in a midst of a digital revolution. At no other time in human history have so many ideas and institutions been altered, challenged, changed, created, and destroyed. As discomforting as it is, revolutionary change is a natural by-product of technological advancement. A decade and a half after its inception the innovation that made Google one of the wealthiest companies on Earth is going to eliminate commercial advertising and replace it with contextual personal advertising.

If you want to see an example of contextual advertising delivery in action, take a trip to Billy Bishop Airport, just down the street from Telsec Business Centre’s downtown Toronto offices. A newly built tunnel connects this small island airport to the mainland. The escalators heading up out of the tunnel to the airport are influenced by data on the mobile devices of users who are logged into the WiFi available at Billy Bishop. This is an extraordinary technical feat yet it is only a rudimentary step along the path to tailoring ad delivery to the individual rather than targeting ad delivery based on demographics.

To better understand new technologies or ideas, it is often good to revisit the history of those technologies or ideas. In 2001, a company called Overture had a brilliant idea. Search engines had become the main tool used to find information on the Internet and a new search engine named Google was earning a reputation for returning far stronger result sets than other search tools. For advertisers, the problem with search was there was only ten blue links on the first page of search results and nobody could guarantee first page placement with 100% accuracy. Overture came up with a system that allowed advertisers to buy their ways onto the first page of search results for any given set of keywords; all you had to do was bid higher per click than the next advertiser. It was a brilliant system which was very quickly copied and improved upon by Google. The result was called AdWords and it changed Internet history, making Google the largest, most profitable, and most defining search engine on the Web. In fact, many argue that the introduction of AdWords made Google into an ad company which used search as a loss leader to push its real product, Pay-per-Click (PPC) advertising.

Sixteen years later, Google is still making more money from PPC advertising than all other sources of revenue for every other search application put together. It is a seemingly unlimited license to print money for a very good reason. In theory, Google and other PPC advertising purveyors only delivers paid ads to people who are going to be interested in the good, service, or product being advertised.

Consumers make their interests known primarily in two ways. The first is simple and direct; they enter keywords into the search query box. Because digital technologies never forget who did what, when, and where, the meanings of those search terms are used to generate ads that are similar to the search terms. The second way consumers inform the digital world of what they are interested in is through their general behaviour. Do you know why digital never forgets? Digital never forgets because most large Web companies track your every move when you’re online by placing cookies on your computer. For some like Google and Facebook, you don’t even have to be logged into their systems to be tracked via cookie. Google’s famously expires in 2035 so, for the coming thirteen years (at least), Google will know what you do online because that’s what Google is designed to do. So will Facebook and Microsoft and Amazon and Apple et al. This is how the digital advertising world knows to deliver one person ads about chocolate bars and other person ads about caramel candies with an uncanny accuracy for which person prefers which treat.

If you understand the basic concepts of PPC search advertising, you can easily understand the basic concept of contextual personal advertising. In a digital age we no longer need to subject all consumers to commercials covering all ranges of topics as we had to in the analog world only two decades ago. In fact, the coming year will see refinements in ad-delivery on cable TV in some jurisdictions as cable companies use consumer data to try to improve the advertising options they offer by delivering ad inventory based on the habits of individual consumers rather than airing one ad filmed to fit all viewers.

For smaller regional publications or cable firms, this change might be too expensive to adapt to. While consumer information, bulked into millions of unique personal profiles, is relatively cheap, the technologies used to match ad-inventories to those unique personal profiles are not. On the other hand, contextual delivery of all forms of advertising might be the biggest boon to manufacturers since the dawn of the advertising era. Think about a quote attributed to American retail pioneer John Wanamaker, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Wanamaker understood that reaching out to the public was expensive but he fully understood that when he reached people interested in buying his merchandise, that expense was worth every penny he spent, even the ones “wasted”. If Wanamaker could have refined his ad-spend to only reach interested eyes, he would have made an even larger fortune. Today he’d have no problems spending on the guarantee that the vast majority of people viewing his advertising would have pre-qualified themselves based on their digital behaviours.

The days of shotgun advertising are ending. As more mediums switch to digital delivery and more consumers adopt portable digital devices such as tablets or mobile phones, it is going to be far easier to micro-target advertising and incentives directly to those interested while delivering other ads to people interested in other things all of whom are watching the same program or event.

In 1897, Baseball Hall of Fame member Willie Keeler had sage advice for batters, “Keep your eyes clear and hit it where they ain’t.” That works well in baseball but it is wasted advice for advertisers who for too long have had to place their ads in places those ads were not necessarily wanted. That’s about to change so dramatically it will be hard to remember how annoying advertising once was.

GREAT QUALITY NEIGHBOURHOOD

18 King Street East is a quality boutique Class A building – East
of Yonge Street: easy street parking, less traffic, excellent restaurants and lovely treed parks – St. James Park @
Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging
area.

RESTAURANTS/TAKE OUT

Leave it to TELSEC. Let our staff take care of the catering for the important business meeting room rental or
training seminar! Just let us know what types of food you prefer and for how many people and let us do the
rest. For breakfast, lunch and dinner, Telsec can provide anything from assorted sandwiches to a high-quality
hot sit-down meal. We’re always happy to take care of our clients! https://telsec.net/boardrooms-meeting-
rooms/

1. CRAFT BEER MARKET (OUTDOOR COURTYARD)
Courtyard backs onto our Telsec building, 18 King St. E
1 Adelaide St E (enter on east side of Yonge St., south of Adelaide)
Toronto
Ryan Halsall
info@craftbeermarket.ca
Tel: 437-922-BEER (2337)
www.craftbeermarket.ca
Toronto’s first chef-driven food hall, perfect for lunch or team outings, with a wide selection of seasonal
dishes and local brews.

2. Beerbistro restaurant and bar
Outdoor patio next to our Telsec building, 18 King St. E.
18 King Street East, Main Floor
Toronto
Omid Azad
info@beerbistro.com
Tel: 416-861-9872
www.beerbistro.com

3. CONVIVIUM DINING – HIGH-END (SOME TABLES BACK ONTO OUTDOOR COURTYARD)
Courtyard backs onto our Telsec building, 18 King St. E.
83 Yonge Street
Toronto
Soumini Agate
sa@myconvivium.com
General Manager
Sarah Watson
sw@myconvivium.com
Floor Manager
Tatiana Frelik (Events)
tf@myconvivium.com

Tel: 416-691-9909
www.myconvivium.com

4. RESTAURANT 20 VICTORIA – MICHELIN 2025 APPROVED
20 Victoria Street
Toronto
Declan
20vicreservations@gmail.com
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/

5. JOEY KING STREET
20 King Street West
Toronto
Nora Elhanafy
nelhanafy@joeyrestaurants.com
Tel: 647-678-5639
www.joeyrestaurants.com
If you want to wow your business partners or clients, then grab and go from this contemporary dining
spot with a menu featuring international and regional dishes. Order their upscale east like sushi, salads,
steaks or that wagyu beef carpaccio. Yum!

6. DACASTO (take out)
37 King Street East
Toronto
Enrico Dacasto
enrico@dacasto.com
Tel: 416-214-0986
www.dacasto.com

7. DEB BREAKFAST. CO (take out)
20 Toronto Street
Toronto
Sade Henry
torontostgm@eatdeb.com
Tel: 347-880-8291
www.torontostgm.com

8. THE POKE BOX (take out)
36 Toronto Street
Toronto
Jeremy
info@thepokebox.ca
Tel: 416-929-0363
www. thepokebox.ca
For business teams that love to indulge but want to feel good about it, consider ordering from The Poke
Box. Their individual boxed meals are prepared with fresh ingredients and packed with protein! Great
for sushi lovers but without a mess.

9. CARISMA (ITALIAN)

15 Toronto Street
Toronto
Michael Pagliaro
info@carismarestaurant.com
Tel: 416-864-7373
www.carismarestaurant.com

10. NAMI (JAPANESE)
55 Adelaide Street East
Toronto
Mana
namirestaurant1984@gmail.com
Tel: 416-362-7373
www.namirestaurant.ca

11. TERRONI (ITALIAN)
57 Adelaide Street East
Toronto
Patti Shaw
info@terroni.com
Tel: 416-203-3093
www.terroni.com

12. SWAAGAT – THE REAL TASTE OF INDIA
36 King Street East
Toronto
swaagattoronto@gmail.com
Tel: 647-943-9754

13. WOODS RESTAURANT AND BAR
45 Colborne Street
Toronto
Robin Singh
info@woodsrestaurant.ca
Tel: 416-214-9918
www.woodsrestaurant.ca

14. aKin – Michelin 2025 approved
51 Colborne Street
Toronto
Mike Birdsey, Genral Manager
Eric Chong, chef + owner
info@atkintoronto.com
Tel: 416-363-0151
www.atkintoronto.com
aKin is a modern Asian-inspired fine dining restaurant located in the heart of Toronto. Offering a
meticulously curated 10-course blind tasting menu that highlights local and seasonal ingredients, with
influences from diverse Asian cuisines.

15. CANTINA MERCATTO

20 Wellington Street East
Toronto
Niam H
info@cantinamercatto.ca
Tel: 416-304-0781
www.cantinamercatto.ca

16. UNCLE TONY’S
38 Wellington St E
Toronto
Siva Sathasivam
uncletonyssiva@gmail.com
Tel: 416-455-6650
https://uncletonys.ca/

17. FRESH KITCHEN + JUICE BAR – vegan restaurant
47 Front Street East
Toronto
Lindsey Dauilmar
ldavilmar@recipeunlimited.com
Tel: 647-693-7556
www.freshkitchens.ca
This plant-based restaurant is so good you won’t even miss meat. It’s a great choice for delicious and
health-conscious food and a top pick for those with dietary restrictions. Choose from their lunch and
dinner menu or opt for their takeout bundles and get appetizers and entrees for multiple people.

18. THE FLAT IRON: A FIRKIN PUB
49 Wellington Street East
Toronto
JC Trujillo
Jctrujillo3@gmail.com
Tel: 647-561-7224, 416-362-3444
www.firkinpubs.com/theflatiron
If your team likes pub grub, then the Firkin’s traditional English food is for you. Order from their party
platter menu for large groups, which includes all your classic pub favourites like fish and chips, sliders,
skewers, tacos, nachos, charcuterie boards and more.

19. SCORE ON KING (Sports Bar)
Outdoor Patio + Heated
Church & King
107 King Street East
Toronto
Tel: 416-519-4654
www.scoreonking.com

20. RESTAURANT LUCIE
100 Yonge Street
Toronto
info@restaurantlucie.com
Tel: 416-788-9054
www.restaurantlucie.com

21. PIZZAIOLO
(no e-mail)
104 Yonge Street
Toronto
Tel: 416-860-0700
www.pizzaiolo.ca

Restaurants

1. Ryan Halsall

CRAFT BEER MARKET (OUTDOOR COURTYARD)

Courtyard backs onto our Telsec building, 18 King St. E

1 Adelaide St E (enter on east side of Yonge St., south of Adelaide)

Toronto, ON

M5C 2V9

Tel: 437-922-BEER (2337)

Website: www.craftbeermarket.ca

2. Michael Pagliaro

Carisma (Italian)

15 Toronto Street

Toronto, ON

M5C 2E3

Tel: 416-864-7373

Website: www.carismarestaurant.com

3. Patti Shaw

Terroni (Italian)

57 Adelaide Street East

Toronto, ON

M5C 1K6

Tel: 416-203-3093

Website: www.terroni.com

4. Declan

Restaurant 20 Victoria – Michelin guide approved

20 Victoria Street

Toronto, ON

M5C 2A1

Tel: 416-804-6066

Instagram for reservations: https://www.instagram.com/twentyvictoria/

5. Mana

Nami (Japanese)

55 Adelaide Street East

Toronto, ON

M5C 1K6

Tel: 416-362-7373

Website: www.namirestaurant.ca

6. Restaurant Lucie

100 Yonge Street

Toronto, ON

M5C 2W1

Tel: 416-788-9054

Website: www.restaurantlucie.com

7. Niam H

Cantina Mercatto

20 Wellington Street East

Toronto, ON

M5E 1C5

Tel: 416-304-0781

Website: www.cantinamercatto.ca

8. Siva Sathasivam

Uncle Tony’s

38 Wellington St E

Toronto, ON

M5E 1C7

Tel: 416-455-6650

Website: https://uncletonys.ca/

9. Pizzaiolo

104 Yonge Street

Toronto, ON

M5C 2Y6

Tel: 416-860-0700

Website: www.pizzaiolo.ca

10. Robin Singh

Woods Restaurant and Bar

45 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-214-9918

Website: www.woodsrestaurant.ca

11. Amadeusz Domyslawski

GUSTO 501

501 King St. E

Toronto, ON

M5A 1L9

Tel: 416-477-5647

Website: www.gusto501.com

Health and Wellness

1. Thom Tullo

Morpheus8 by Inmode

47 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-863-6564

Website: www.amanspa.ca

2. Altitude Athletic Training

56 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-366-3838

Website: www.altitudeathletictraining.com

3. Physioheath Studios

33 Victoria Street, #130

Toronto, ON

M5C 2A1

Tel: 416-368-2525

Website: www.physiohealth.com

Hotels

1. Jennifer Smith

General Manager

The Omni King Edward Hotel

37 King Street East

Toronto, ON

M5C 1E9

Tel: 416-863-9700

Website: https://www.omnihotels.com/hotels/toronto-king-edward

2. Mark Perry

General Manager

Executive Hotels and Resorts (Boutique)

8 Colborne Street

Toronto, ON

M5E 1E1

Tel: 416-350-2419

Website: www.spazen.ca or www.cosmotoronto.com

3. Emeline Boul

General Manager

Hotel Victoria (Boutique)

56 Yonge Street

Toronto, ON

M5E 1G5

Tel: 416-363-1666

Mobile: 647-574-5832

Website: www.hotelvictoriatoronto.com

4. Omkar Sawant

Reservations Manager

One King West Hotel

1 King Street West

Toronto, ON

M5H 1A1

Main: 416-548-8100

Reservations: 1-866-470-5464

Website: www.onekingwest.com

5. Van Nguyen

General Manager

Cambridge Suites Toronto

15 Richmond Street East

Toronto, ON

M5C 1N2

Direct: 416-601-3757

Hotel: 416-368-1990

Website: www.cambridgesuitestoronto.com

Our Amenities

We are by far the most experienced and best coworking team in the market – established in 1980

We are the highest Tech centre in the market

We have a very modern, high quality, brand new facility located at:

18 King Street East, Suite 1400

Toronto, Ontario M5C 1C4 Canada

- 18 King Street East is a boutique Class A building – East of Yonge: easy street parking, less traffic, excellent restaurants and lovely parks – St. James Park @ Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging area
- A few steps (a few seconds) to the Yonge Street subway/underground PATH network and streetcar available outside building
- Building is located in Toronto's vibrant financial district
- Plenty of parking available in the area including street parking and reserved parking in the 18 King building
- Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermamrket.ca restaurants and bars with onsite catering services
- Onsite amenities: Tim Horton's, Beer Bistro, Convenience store and Starbucks across the street
- Nearby amenities: underground PATH network, numerous restaurants, banking, Starbucks plus a wide array of nearby shops and services
- New modernized office layout fully furnished with meeting spaces and training rooms plus café lounge area
- We are leaders in the service of training/meeting rooms with full conference facilities, high quality hot and cold catering
- Largest training room and conference facilities accommodate up to 60 people classroom style
- Ultra-high-speed - 1 GIG pipe = 1,000 x 1000 fiber-optic network, which will deliver internet connection speeds faster than most North American services
- Private shower room
- Indoor Reserved Parking at the current building rental rate
- Bicycle parking
- Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
- Telsec has over 650 locations in 40 different countries worldwide available for their clients. Office clients receive up to 8 hours of meeting space per month at no charge at any ABCN member location. Plus, Office and Virtual Office clients may rent a space from any member location at special member rates which varies depending on the location
- King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance

Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

Please check out our 70 second video, click below:

Take a look at our facilities www.telsec.net

Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.

You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.

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