Have you ever been searching for something online and shortly after noticed ads about what you were looking for when doing other searches, or when visiting other websites? Those are called Hyper Targeting ads. Recently one of our Toronto office space for lease clients commented that he was looking up the statistics on a particular car for a family member and within a few days, he was seeing ads for that car when he visited some of his favourite websites. This was not a coincidence! The information was collected and sold by the site he had visited and searched, so that advertisers could mine that data and come up with a strategy to deliver ads specific to him.

Some are saying that “Big Data” means less work for “Mad Men!” Yes, it is not just the name of a TV show, but the nickname given to those on the creative side of the advertising business. While there is still a need for creative people in advertising, the true big money producers in the advertising game will be the guys who analyze data and feed the pitches to the creative people to make the advertisements.

Most of our readers are not big business types or in the advertising game, because our office space and virtual office Toronto customers are in the growing stages of their businesses. So why talk about “Big Data” and “Hyper Targeting?” Because you do not need to own large amounts of data to be able to cash in and benefit from it. Entrepreneurs and small businesses can start exploiting many of the same data points that those corporate giants have access to with a few keystrokes. The goal here is to uncover buying patterns and relationships that were previously too costly to extract without a team of data analysts.

One of the most simple and cost-effective ways for small businesses to tap into the power of big data is to do some inexpensive ads on social media sites and hyper target their ideal customer. With pay per click, you only pay for the clicks you get from people you have targeted to see your ads. If you were an office business centre looking for customers who wanted Toronto office space or a Toronto virtual office, you would target only people who live in Toronto and only people who are in a managerial or owner role of a small business that has done previous internet searches for office space or virtual office solutions. From there you can often do more filtering and more targeting. Granted, less people may see your ad, but the ones who do see the ad are more likely to click on it and contact you.

Our Amenities

We are by far the most experienced and best coworking team in the market – established in 1980

We are the highest Tech centre in the market

We have a very modern, high quality, brand new facility located at:

18 King Street East, Suite 1400

Toronto, Ontario M5C 1C4 Canada

- 18 King Street East is a boutique Class A building – East of Yonge: easy street parking, less traffic, excellent restaurants and lovely parks – St. James Park @ Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging area
- A few steps (a few seconds) to the Yonge Street subway/underground PATH network and streetcar available outside building
- Building is located in Toronto's vibrant financial district
- Plenty of parking available in the area including street parking and reserved parking in the 18 King building
- Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermamrket.ca restaurants and bars with onsite catering services
- Onsite amenities: Tim Horton's, Beer Bistro, Convenience store and Starbucks across the street
- Nearby amenities: underground PATH network, numerous restaurants, banking, Starbucks plus a wide array of nearby shops and services
- New modernized office layout fully furnished with meeting spaces and training rooms plus café lounge area
- We are leaders in the service of training/meeting rooms with full conference facilities, high quality hot and cold catering
- Largest training room and conference facilities accommodate up to 60 people classroom style
- Ultra-high-speed - 1 GIG pipe = 1,000 x 1000 fiber-optic network, which will deliver internet connection speeds faster than most North American services
- Private shower room
- Indoor Reserved Parking at the current building rental rate
- Bicycle parking
- Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
- Telsec has over 650 locations in 40 different countries worldwide available for their clients. Office clients receive up to 8 hours of meeting space per month at no charge at any ABCN member location. Plus, Office and Virtual Office clients may rent a space from any member location at special member rates which varies depending on the location
- King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance

Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

Please check out our 70 second video on our home page or click here:

Take a look at our facilities www.telsec.net

Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.

You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.

Big Data is Not Just for Big Business

Looking to Learn More?

Content Creation and Sharing Your Content are Keys to Success

A Look at Big Data and How it is Collected

Big Data is Not Just for Big Business

Looking to Learn More?

Content Creation and Sharing Your Content are Keys to Success

A Look at Big Data and How it is Collected

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Our Amenities