Have you ever been searching for something online and shortly after noticed ads about what you were looking for when doing other searches, or when visiting other websites? Those are called Hyper Targeting ads. Recently one of our Toronto office space for lease clients commented that he was looking up the statistics on a particular car for a family member and within a few days, he was seeing ads for that car when he visited some of his favourite websites. This was not a coincidence! The information was collected and sold by the site he had visited and searched, so that advertisers could mine that data and come up with a strategy to deliver ads specific to him.
Some are saying that “Big Data” means less work for “Mad Men!” Yes, it is not just the name of a TV show, but the nickname given to those on the creative side of the advertising business. While there is still a need for creative people in advertising, the true big money producers in the advertising game will be the guys who analyze data and feed the pitches to the creative people to make the advertisements.
Most of our readers are not big business types or in the advertising game, because our office space and virtual office Toronto customers are in the growing stages of their businesses. So why talk about “Big Data” and “Hyper Targeting?” Because you do not need to own large amounts of data to be able to cash in and benefit from it. Entrepreneurs and small businesses can start exploiting many of the same data points that those corporate giants have access to with a few keystrokes. The goal here is to uncover buying patterns and relationships that were previously too costly to extract without a team of data analysts.
One of the most simple and cost-effective ways for small businesses to tap into the power of big data is to do some inexpensive ads on social media sites and hyper target their ideal customer. With pay per click, you only pay for the clicks you get from people you have targeted to see your ads. If you were an office business centre looking for customers who wanted Toronto office space or a Toronto virtual office, you would target only people who live in Toronto and only people who are in a managerial or owner role of a small business that has done previous internet searches for office space or virtual office solutions. From there you can often do more filtering and more targeting. Granted, less people may see your ad, but the ones who do see the ad are more likely to click on it and contact you.
1. Jennifer Smith
General Manager
The Omni King Edward Hotel
37 King Street East
Toronto, ON
M5C 1E9
Tel: 416-863-9700
Website: www.omnihotels.com/hotels/toronto-king-edward
2. Mark Perry
General Manager
Executive Hotels and Resorts (Boutique)
8 Colborne Street
Toronto, ON
M5E 1E1
Tel: 416-350-2419
Website: www.spazen.ca or www.cosmotoronto.com
3. Emeline Boul
General Manager
Hotel Victoria (Boutique)
56 Yonge Street
Toronto, ON
M5E 1G5
Tel: 416-363-1666
Mobile: 647-574-5832
Website: www.hotelvictoriatoronto.com
4. Omkar Sawant
Reservations Manager
One King West Hotel
1 King Street West
Toronto, ON
M5H 1A1
Main: 416-548-8100
Reservations: 1-866-470-5464
Website: www.onekingwest.com
5. Van Nguyen
General Manager
Cambridge Suites Toronto
15 Richmond Street East
Toronto, ON
M5C 1N2
Direct: 416-601-3757
Hotel: 416-368-1990
Website: www.cambridgesuitestoronto.com
1. Michael Pagliaro
Carisma (Italian)
15 Toronto Street
Toronto, ON
M5C 2E3
Tel: 416-864-7373
Website: www.carismarestaurant.com
2. Patti Shaw
Terroni (Italian)
57 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-203-3093
Website: www.terroni.com
3. Declan
Restaurant 20 Victoria – Michelin guide approved
20 Victoria Street
Toronto, ON
M5C 2A1
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/
4. Mana
Nami (Japanese)
55 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-362-7373
Website: www.namirestaurant.ca
5. Restaurant Lucie
100 Yonge Street
Toronto, ON
M5C 2W1
Tel: 416-788-9054
Website: www.restaurantlucie.com
6. Niam H
Cantina Mercatto
20 Wellington Street East
Toronto, ON
M5E 1C5
Tel: 416-304-0781
Website: www.cantinamercatto.ca
7. Siva Sathasivam
Uncle Tony’s
38 Wellington St E
Toronto, ON
M5E 1C7
Tel: 416-455-6650
Website: https://uncletonys.ca/
8. Pizzaiolo
104 Yonge Street
Toronto, ON
M5C 2Y6
Tel: 416-860-0700
Website: www.pizzaiolo.ca
9. Robin Singh
Woods Restaurant and Bar
45 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-214-9918
Website: www.woodsrestaurant.ca
1. Thom Tullo
Morpheus8 by Inmode
47 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-863-6564
Website: www.amanspa.ca
2. Altitude Athletic Training
56 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-366-3838
Website: www.altitudeathletictraining.com
3. Physioheath Studios
33 Victoria Street, #130
Toronto, ON
M5C 2A1
Tel: 416-368-2525
Website: www.physiohealth.com
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18 King Street East, Suite 1400
Toronto, Ontario M5C 1C4 Canada
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