Why is Cyber Monday so important to small business E-commerce?

So what is Cyber Monday? Basically, Cyber Monday is to online retailers what Black Friday is for brick-and-mortar retailers. These online events have been around for a decade and can help level the playing field for small businesses. According to Forbes, Cyber Monday online revenue for 2014 reached $2.68 billion – a nearly 20% increase over the totals in 2013. It is important to note that more than one-third of these purchases were made via mobile devices. This shows the amazing evolution of online sales.

Lets go back to the beginning. According to Wikipedia, “Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term “Cyber Monday” was created by marketing companies to persuade people to shop online. The term was coined by Ellen Davis and made its debut on November 28, 2005 in a Shop.org press release entitled “‘Cyber Monday Quickly Becoming One of the Biggest Online Shopping Days of the Year.” So in essence, it is working.

Unlike big-box operations like Best Buy, Wal-Mart, Target and others, the average small business owner or local retailer doesn’t have the advertising dollars to draw in the consumer. That’s why small businesses need an effective strategy for Cyber Monday. So, here are some tips that can potentially help you edge out some of your competitors:

• Have a dedicated landing page and URL for your Cyber-Monday sales event, something like www.yourdomain.com/cyber-monday/ and create a solid landing page there that is clean, clear and focused. Be sure to have the page content proofread and double-checked to ensure that there are no misspellings or errors in prices advertised. Focus on four to six main products and make those a priority, rather than throwing everything you offer at the consumer up front.

• Let your followers be the first to know. As a small business that has dedicated social media followers who routinely follow your brand, can let those people know about your Cyber Monday event first, and will share it with their networks. These are the followers that you’ve spent all year cultivating and in many cases, they would rather spend their money and their influence with a brand that they trust – rather than larger brands who they feel do not have their best interests at heart.

• Target customers with exclusive offers. Door-Crasher items and other exclusive limited-time offers account for 40% of sales during the Black Friday/Cyber Monday period. No matter how big or small your business is, consumers are looking to get value out of their purchases. While you, as a smaller shop, may not be able to offer price cuts on hot items that the large retailers do, you can still use exclusive offers to sell excess inventory. For example, offer a special deal for those who purchased products from you the previous week. This will let them know that you still value their business. This will also go a long way in building trust and loyalty.

• Always be doing your homework. You want to know the focus of any Cyber Monday deals that your competitor is offering. Above all, don’t try to compete just on price – compete on the advantages that you offer over them. But do not stop with one look at your competitors’ strategies. Watch them carefully to make sure they are not trying to follow your lead and simply under-price you. Being a small business, it will be easier for you to change strategies on your Cyber-Monday offerings, than it will be for a much larger competitor.

Only readers of this blog will know about a very exclusive offer that Telsec has for Cyber Monday. If you call Telsec Sales and Executive Office Administrator Victoria Graziosi at 416-363-9035 today and sign up for a virtual office solution, she will not only give you one month of service free, but she will also give you two free half-day boardroom or meeting room rentals (normally $60 for virtual office clients, $100 for non-clients and always free for office tenants). Alternatively, you can choose to receive one free Daily Office Rental (valued at $100 for Virtual Office cleints and $160 for non-clients) as your Cyber Monday Bonus. Be sure to quote the promo-code “Cyber Monday” when you ask for the special deal.

Looking to Learn More?

Telsec | Logo White
18 King Street East Suite 1400
Toronto, Ontario
M5C 1C4 Canada
416-574-1112
Telsec | Logo White
18 King Street East Suite 1400
Toronto, Ontario
Canada M5C 1C4
416-574-1112

Restaurants 

 

1. Ryan Halsall

CRAFT BEER MARKET (OUTDOOR COURTYARD)

Courtyard backs onto our Telsec building, 18 King St. E 

1 Adelaide St E (enter on east side of Yonge St., south of Adelaide)

Toronto, ON 

M5C 2V9

Tel: 437-922-BEER (2337)

Website: www.craftbeermarket.ca 

 

2. Michael Pagliaro

Carisma (Italian) 

15 Toronto Street

Toronto, ON

M5C 2E3

Tel: 416-864-7373

Website: www.carismarestaurant.com 

 

3. Patti Shaw

Terroni (Italian) 

57 Adelaide Street East

Toronto, ON

M5C 1K6

Tel: 416-203-3093

Website: www.terroni.com 

 

4. Declan

Restaurant 20 Victoria – Michelin guide approved

20 Victoria Street

Toronto, ON

M5C 2A1

Tel: 416-804-6066

Instagram for reservations: https://www.instagram.com/twentyvictoria/ 

 

5. Mana

Nami (Japanese)

55 Adelaide Street East

Toronto, ON

M5C 1K6

Tel: 416-362-7373

Website: www.namirestaurant.ca 


6. Restaurant Lucie

100 Yonge Street

Toronto, ON

M5C 2W1

Tel: 416-788-9054

Website: www.restaurantlucie.com 

 

7. Niam H

Cantina Mercatto

20 Wellington Street East

Toronto, ON

M5E 1C5

Tel: 416-304-0781

Website: www.cantinamercatto.ca 

 

8. Siva Sathasivam

Uncle Tony’s

38 Wellington St E

Toronto, ON

M5E 1C7

Tel: 416-455-6650 

Website: https://uncletonys.ca/ 


9. Pizzaiolo 

104 Yonge Street 

Toronto, ON 

M5C 2Y6

Tel: 416-860-0700

Website: www.pizzaiolo.ca 

 

10. Robin Singh 

Woods Restaurant and Bar

45 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-214-9918

Website: www.woodsrestaurant.ca 

 

11. Amadeusz Domyslawski

GUSTO 501

501 King St. E

Toronto, ON

M5A 1L9

Tel: 416-477-5647

Website: www.gusto501.com

 

Health and Wellness

 

1. Thom Tullo

Morpheus8 by Inmode

47 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-863-6564

Website: www.amanspa.ca 


2. Altitude Athletic Training 

56 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-366-3838

Website: www.altitudeathletictraining.com 


3. Physioheath Studios

33 Victoria Street, #130

Toronto, ON

M5C 2A1

Tel: 416-368-2525

Website: www.physiohealth.com 

 

Hotels

 

1. Jennifer Smith

General Manager 

The Omni King Edward Hotel

37 King Street East

Toronto, ON

M5C 1E9

Tel: 416-863-9700

Website: https://www.omnihotels.com/hotels/toronto-king-edward 

 

2. Mark Perry 

General Manager 

Executive Hotels and Resorts (Boutique) 

8 Colborne Street

Toronto, ON

M5E 1E1

Tel: 416-350-2419

Website: www.spazen.ca or www.cosmotoronto.com 

 

3. Emeline Boul

General Manager 

Hotel Victoria (Boutique) 

56 Yonge Street

Toronto, ON

M5E 1G5

Tel: 416-363-1666

Mobile: 647-574-5832

Website: www.hotelvictoriatoronto.com 

 

4. Omkar Sawant

Reservations Manager 

One King West Hotel 

1 King Street West

Toronto, ON

M5H 1A1

Main: 416-548-8100

Reservations: 1-866-470-5464

Website: www.onekingwest.com 



5. Van Nguyen

General Manager 

Cambridge Suites Toronto 

15 Richmond Street East

Toronto, ON

M5C 1N2

Direct: 416-601-3757

Hotel: 416-368-1990

Website: www.cambridgesuitestoronto.com 

Our Amenities

We are by far the most experienced and best coworking team in the market – established in 1980

  • We are the highest Tech centre in the market
  • We have a very modern, high quality, brand new facility located at:

   18 King Street East, Suite 1400

      Toronto, Ontario   M5C 1C4 Canada

    • 18 King Street East is a boutique Class A building – East of Yonge: easy street parking, less traffic, excellent restaurants and lovely parks – St. James Park @ Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging area
    • A few steps (a few seconds) to the Yonge Street subway/underground PATH network and streetcar available outside building
    • Building is located in Toronto's vibrant financial district
    • Plenty of parking available in the area including street parking and reserved parking in the 18 King building 
    • Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermamrket.ca restaurants and bars with onsite catering services
    • Onsite amenities:  Tim Horton's, Beer Bistro, Convenience store and Starbucks across the street 
    • Nearby amenities:  underground PATH network, numerous restaurants, banking, Starbucks plus a wide array of nearby shops and services 
    • New modernized office layout fully furnished with meeting spaces and training rooms plus café lounge area
    • We are leaders in the service of training/meeting rooms with full conference facilities, high quality hot and cold catering
    • Largest training room and conference facilities accommodate up to 60 people classroom style
    • Ultra-high-speed - 1 GIG pipe = 1,000 x 1000 fiber-optic network, which will deliver internet connection speeds faster than most North American services
    • Private shower room
    • Indoor Reserved Parking at the current building rental rate
    • Bicycle parking
    • Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
    • Telsec has over 650 locations in 40 different countries worldwide available for their clients.  Office clients receive up to 8 hours of meeting space per month at no charge at any ABCN member location.  Plus, Office and Virtual Office clients may rent a space from any member location at special member rates which varies depending on the location 
    • King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance
  • Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

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Take a look at our facilities www.telsec.net    

Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements. 

You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.