Traditionally, January is gift card redemption month – and that is not just for retail businesses. These days, almost every consumer product or service-oriented business can sell gift cards for subsequent redemption. In fact, one of our office space tenants received a gift card for getting new marketing materials printed.

If you’re like many small-business owners, you may spend considerable effort on selling gift cards, but not a lot of time thinking about redemption. You may have had a great December in terms of sales and gift-card sales, but the important thing you have to take into consideration is being prepared for the cost of redemption in January. It could mean high fulfillment costs during a month of much slower sales and revenues. It could also have some impact on your books, so your accountant must be prepared for this. This is because sales of gift cards don’t get officially reported until they’re redeemed.

The bright side of gift-card redemption is that they can drive new customers to your business. Having a plan for gift-card redemption is a good business practice. Think about this — the giver of the card has made a personal endorsement of your business or your services by purchasing the card. When they give it to the recipient, it really is more than a gift – it is an invitation. What could be better than this type of referral and new business all bundled into a single transaction?

Another benefit of having the gift card redeemed in a slower month like January is that it gives you a chance to upsell or sell other products that may compliment it. According to a consumer insight study by First Data, 72% of customers actually end up spending more than the value of the gift card.

One thing that has gotten this writer thinking, is that even a serviced office and virtual office provider like Telsec could be selling gift cards for its services. Telsec tenants, for example, could give their clients gift cards for day office rentals or other fellow tenants gift cards for the many additional services that Telsec offers – such as secretarial services and printing services.

Our Amenities

We are by far the most experienced and best coworking team in the market – established in 1980

We are the highest Tech centre in the market

We have a very modern, high quality, brand new facility located at:

18 King Street East, Suite 1400

Toronto, Ontario M5C 1C4 Canada

- 18 King Street East is a boutique Class A building – East of Yonge: easy street parking, less traffic, excellent restaurants and lovely parks – St. James Park @ Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging area
- A few steps (a few seconds) to the Yonge Street subway/underground PATH network and streetcar available outside building
- Building is located in Toronto's vibrant financial district
- Plenty of parking available in the area including street parking and reserved parking in the 18 King building
- Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermamrket.ca restaurants and bars with onsite catering services
- Onsite amenities: Tim Horton's, Beer Bistro, Convenience store and Starbucks across the street
- Nearby amenities: underground PATH network, numerous restaurants, banking, Starbucks plus a wide array of nearby shops and services
- New modernized office layout fully furnished with meeting spaces and training rooms plus café lounge area
- We are leaders in the service of training/meeting rooms with full conference facilities, high quality hot and cold catering
- Largest training room and conference facilities accommodate up to 60 people classroom style
- Ultra-high-speed - 1 GIG pipe = 1,000 x 1000 fiber-optic network, which will deliver internet connection speeds faster than most North American services
- Private shower room
- Indoor Reserved Parking at the current building rental rate
- Bicycle parking
- Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
- Telsec has over 650 locations in 40 different countries worldwide available for their clients. Office clients receive up to 8 hours of meeting space per month at no charge at any ABCN member location. Plus, Office and Virtual Office clients may rent a space from any member location at special member rates which varies depending on the location
- King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance

Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

Please check out our 70 second video on our home page or click here:

Take a look at our facilities www.telsec.net

Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.

You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.

How will gift card sales affect your business in January?

Looking to Learn More?

If you want to a have true impact as an entrepreneur, there are things you need to master.

Tips for making your small business more successful in 2017

How will gift card sales affect your business in January?

Looking to Learn More?

If you want to a have true impact as an entrepreneur, there are things you need to master.

Tips for making your small business more successful in 2017

Hotels

Restaurants

Health and Wellness

Our Amenities