Once you have determined your online marketing budget, then you will want to know how to use your marketing spend in the most effective way. Again, as with our previous blog on how much attention and money you should spend on your online marketing, you have to determine the most effective ways of utilizing that budget to the fullest extent.

Here are some ways to use online marketing to grow your small business:

• Geo-targeting. Do you have a small business that caters to a very specific location or neighbourhood? Geo-targeting allows you to advertise to potential customers in a specific geographic area or location. Most online advertising sites will allow you to Geo-target your ads to people in specific geographical areas, right down to a zip code or postal code.

• Contextual advertising. Contextual advertising will place your ad on sites related to your products and services where potential customers will see your ad. These sites traditionally have a higher potential conversion rate. For example, if you are targeting customers who are looking for office space, then it is best to have your ads running on sites where visitors are looking for business products and business real estate.

• Affiliate website marketing. Sometimes you can have other websites in a similar industry or even competitors drive traffic to your website. If you are selling a product online, you can list your products on websites that can directly sell your product or refer buyers to your site. If you choose to have other website direct traffic to your product page, you only have to pay when the potential customer clicks on the link to your page .This allows other sites to drive prospects to you.

• Search engine advertising. Services like Google AdWords can help you deliver a targeted message to potential customers at the very moment when they are searching for the products or services you offer. Choosing the right keywords that most closely describe your product or service offerings is key to that prospective customers finding you. Be careful when bidding on these keywords. Don’t get into a bidding war with your competitors. Then again, with PCP (pay per click) ads, you only pay when somebody clicks on your ad.

• Retargeting ads. This allows you to target your ad to people who have previously visited your website, but did not purchase anything. See our previous blog on retargeting ads.

Our Amenities

We are by far the most experienced and best coworking team in the market – established in 1980

We are the highest Tech centre in the market

We have a very modern, high quality, brand new facility located at:

18 King Street East, Suite 1400

Toronto, Ontario M5C 1C4 Canada

- 18 King Street East is a boutique Class A building – East of Yonge: easy street parking, less traffic, excellent restaurants and lovely parks – St. James Park @ Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging area
- A few steps (a few seconds) to the Yonge Street subway/underground PATH network and streetcar available outside building
- Building is located in Toronto's vibrant financial district
- Plenty of parking available in the area including street parking and reserved parking in the 18 King building
- Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermamrket.ca restaurants and bars with onsite catering services
- Onsite amenities: Tim Horton's, Beer Bistro, Convenience store and Starbucks across the street
- Nearby amenities: underground PATH network, numerous restaurants, banking, Starbucks plus a wide array of nearby shops and services
- New modernized office layout fully furnished with meeting spaces and training rooms plus café lounge area
- We are leaders in the service of training/meeting rooms with full conference facilities, high quality hot and cold catering
- Largest training room and conference facilities accommodate up to 60 people classroom style
- Ultra-high-speed - 1 GIG pipe = 1,000 x 1000 fiber-optic network, which will deliver internet connection speeds faster than most North American services
- Private shower room
- Indoor Reserved Parking at the current building rental rate
- Bicycle parking
- Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
- Telsec has over 650 locations in 40 different countries worldwide available for their clients. Office clients receive up to 8 hours of meeting space per month at no charge at any ABCN member location. Plus, Office and Virtual Office clients may rent a space from any member location at special member rates which varies depending on the location
- King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance

Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

Please check out our 70 second video on our home page or click here:

Take a look at our facilities www.telsec.net

Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.

You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.

How are you Going to use Online Marketing to Further Your Small Business?

Looking to Learn More?

How much attention and money you should spend on your online marketing?

Free ways of Promoting Your Small Business Online

How are you Going to use Online Marketing to Further Your Small Business?

Looking to Learn More?

How much attention and money you should spend on your online marketing?

Free ways of Promoting Your Small Business Online

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Our Amenities