In some of our previous articles about blogging and content creation, we have mentioned about keeping your content relevant to your customers and followers. In other postings we have mentioned that the key to keeping your audience is keeping up your blogging and social comments, not letting too much time pass between them. This is not always easy, as sometimes you just cannot come up with ideas for your content that you have not already posted.
In a recent blog, we advised small business owners not to try to follow trends, but to build on their previous successes. This might not be as true when it comes to what blog and social media content you may want to create. But you you always want to be current and relevant in the content you are providing to your followers. The last thing you want to be sharing is “old news” or out-of-date statistical information that may cause you to lose followers.
After a while, it sometimes becomes hard to come up with that next blog idea or what you are going to post on your small business social media pages. One of the ways you can help yourself is by researching not only the trends in your industry or the topic you write about, but also those industries that feed into your supply chain – or the industries of your customers and followers.
Telsec Business Centres is in the office space rental and the virtual office business, but we are also in the business of supporting small businesses. Most of our office-for-rent and virtual-office clients are small business owners, just like many of our social followers. Our blogger does a great deal of reading and researching about topics that are important to our followers, so that we can provide the content they want to read. The challenge for us is finding the topics and advice that they do not get from other places, and giving them information they can readily use.
Researching various topics and making notes about them that might be relevant to the blog or article you are working on, might come in hand for future blog ideas – or simply as just facts that you can use in a blog or a social posting. If your customers or followers are geographically based, consider reading up on issues that are affecting that region or interesting historic tidbits to share in a posting.
Even when you are struggling to find content ideas, there are topics you should not get tempted to write about: Unless your blog is specifically about religion or politics. Avoid those topics. Attacking a competitor or another blogger is not only bad form, but it could also land you with a libel suit for defamation.
When you feel like you want some help coming up with topics and ideas for your blog, there are sites out there like MyBlogU.com that are intended to help bloggers collaborate and come up with ideas. These are sites that many bloggers just like yourself visit to interact with other bloggers and help each other out, as well as to network.
Ideas and inspirations for blogs can sometimes come at you when you least expect it – so when they do, write them down. You may not have the entire blog figured out, but at least you have an idea of where to start. Most smartphones have a memo or even a voice memo option on them. Learn how to use them before that idea comes to you and you lose it because you did not have a pen and paper at hand.
1. Jennifer Smith
General Manager
The Omni King Edward Hotel
37 King Street East
Toronto, ON
M5C 1E9
Tel: 416-863-9700
Website: www.omnihotels.com/hotels/toronto-king-edward
2. Mark Perry
General Manager
Executive Hotels and Resorts (Boutique)
8 Colborne Street
Toronto, ON
M5E 1E1
Tel: 416-350-2419
Website: www.spazen.ca or www.cosmotoronto.com
3. Emeline Boul
General Manager
Hotel Victoria (Boutique)
56 Yonge Street
Toronto, ON
M5E 1G5
Tel: 416-363-1666
Mobile: 647-574-5832
Website: www.hotelvictoriatoronto.com
4. Omkar Sawant
Reservations Manager
One King West Hotel
1 King Street West
Toronto, ON
M5H 1A1
Main: 416-548-8100
Reservations: 1-866-470-5464
Website: www.onekingwest.com
5. Van Nguyen
General Manager
Cambridge Suites Toronto
15 Richmond Street East
Toronto, ON
M5C 1N2
Direct: 416-601-3757
Hotel: 416-368-1990
Website: www.cambridgesuitestoronto.com
1. Michael Pagliaro
Carisma (Italian)
15 Toronto Street
Toronto, ON
M5C 2E3
Tel: 416-864-7373
Website: www.carismarestaurant.com
2. Patti Shaw
Terroni (Italian)
57 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-203-3093
Website: www.terroni.com
3. Declan
Restaurant 20 Victoria – Michelin guide approved
20 Victoria Street
Toronto, ON
M5C 2A1
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/
4. Mana
Nami (Japanese)
55 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-362-7373
Website: www.namirestaurant.ca
5. Restaurant Lucie
100 Yonge Street
Toronto, ON
M5C 2W1
Tel: 416-788-9054
Website: www.restaurantlucie.com
6. Niam H
Cantina Mercatto
20 Wellington Street East
Toronto, ON
M5E 1C5
Tel: 416-304-0781
Website: www.cantinamercatto.ca
7. Siva Sathasivam
Uncle Tony’s
38 Wellington St E
Toronto, ON
M5E 1C7
Tel: 416-455-6650
Website: https://uncletonys.ca/
8. Pizzaiolo
104 Yonge Street
Toronto, ON
M5C 2Y6
Tel: 416-860-0700
Website: www.pizzaiolo.ca
9. Robin Singh
Woods Restaurant and Bar
45 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-214-9918
Website: www.woodsrestaurant.ca
1. Thom Tullo
Morpheus8 by Inmode
47 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-863-6564
Website: www.amanspa.ca
2. Altitude Athletic Training
56 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-366-3838
Website: www.altitudeathletictraining.com
3. Physioheath Studios
33 Victoria Street, #130
Toronto, ON
M5C 2A1
Tel: 416-368-2525
Website: www.physiohealth.com
We are by far the most experienced and best coworking team in the market – established in 1980
18 King Street East, Suite 1400
Toronto, Ontario M5C 1C4 Canada
Please check out our 70 second video on our home page or click here:
Take a look at our facilities www.telsec.net
Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.
You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.