Starting your own service-based business from home comes with plenty of benefits and perks. When you’re a business owner, you can avoid the 9-5 work-life and be your own boss, while working on something you’re passionate about or skilled at.

Service-based businesses make up the majority of profitable businesses: they require low investment and can allow for high profits and ROI. The trick is to find the knowledge and skill set that you have that others will pay for.

The Benefits of Starting a Business Online

In a lot of ways, the internet has leveled out the playing field for small businesses around the world. Generally speaking, creating an online business is straightforward and easy, and can have many benefits. We break them down below:

Lower Overhead Costs

Cost reduction is one of the top benefits of starting an online business, however, this can also depend on your business model, your target market and industry, and any other specific business requirements. Some initial costs for brick and mortar stores include: rent, inventory, layout design, renovations, labour, and more.

Affordable Marketing Options

With the help of digital marketing, you can reach more potential customers globally. Compared to traditional marketing (billboards, TV commercials, physical marketing pamphlets and brochures), digital marketing is more cost-effective and you can use multiple platforms to boost your brand awareness and credibility. For example, you can use Instagram, Facebook, X (Twitter), LinkedIn, online newsletter or website to help make your business scalable. A lot of these digital marketing platforms have free versions, so starting your marketing strategy isn’t too challenging.

Multiple Payment Methods

A lot of online businesses offer a variety of different payment methods to their customers that aren’t always available at physical stores. The more options you have, the more likely you are to retain current customers and attract new ones. For instance, online customers can use PayPal, Afterpay, e-wallets and different types of credit cards (Amex, MasterCard, Visa). This eliminates the need for cash and cheques, which reduces the workload of your business.

Customers Around the World

When you move your business online, you’ll no longer have any physical or geographical boundaries. Your customers can find you no matter where they are in the world. However, in order to reach a global scale, you have to plan strategically and with intention. One of the best things you can do is scale your business organically and pinpoint who your target demographic is. Make sure to create digital marketing campaigns and content they want to see, so you can build brand trust.

How to Start Your Online Business

Now that most businesses have some form of online presence and website, it’s important, now more than ever, to move your company online or start it digitally. Today, roughly 76% of Americans purchase their products online. We’ll break down the steps you need to take to get your online business started.

Conduct Market Research

In order to have a successful online business, it’s important you do your research and find the gaps in your specific field and market. Based on these gaps and data, you can build a business that will reach your target demographic and fulfill their needs.

First thing’s first, make sure you figure out who your audience is. Ask yourself: How old is my target market? Are they male or female? What do they like to do in their spare time? Get into the nitty gritty and from there, you can develop your products and services accordingly.

From there, it’s important you dissect your competitors and find out what they’re doing and how you can do it better. How do they price their products? What makes them different? Do a full competitor analysis, so you can find the gaps pertaining to your business.

Plan Your Business

Creating a business plan is essential for all business owners. Depending on your services or products, it may be important to secure additional funding. If so, your investors will want to know where exactly their money is going. It’s imperative you have your business goals and objectives explained in your business plan.

To write a business plan, incorporate the following sections:

Executive summary
Market research and competitor analysis
Organization and management
Services or product line/inventory
Marketing strategies and sales
Funding requirements
Financial projections

Your business plan should clarify how you’ll put everything into action, who you are, and what you offer to your customers.

Create a Marketing and Promotion Strategy

Marketing and promotion are essential for getting word out about your business. As the digital landscape evolves, it’s important you adapt to it and have an effective strategy that aligns with your audience. Here are some types of marketing strategies you can incorporate into your plan:

Newsletter and email marketing
Paid advertising
Search engine optimization (SEO)
Content marketing (social media)
Influencer partnerships

Build Out a Website

Getting your business online is the next step. Your website will be the home-base of your online presence, so it’s essential that it reflects your business and its values to its core. First, you’ll want to register your domain and find it in the form of your “business name.com”.

Next, you’ll want a cohesive and well-designed website. You can do your DIY version with Mailchimp or Squarespace, or, you can work with a website developer and they can build it for you. You can choose templates, customize your landing pages, and choose that theme that represents your business and brand.

It’s key that your website is easy to use and doesn’t cause your users confusion. So, make sure you have appropriate CTAs, legible text, and buttons that are intuitive.

Use a Co-working Space for Your Clients

If you have an online business where you need to meet with clients, but don’t have your own office space, you can use a coworking space. With a virtual office set up, you have all the benefits and amenities of a traditional office without the overhead of a lease.

At Telsec, we’re located in the heart of Toronto where you’ll find a plethora of amenities, personal desk and phone service, and tons, and many conference and meeting rooms available. If you ever need to meet a client in person, Telsec is a great option for you.

GREAT QUALITY NEIGHBOURHOOD

18 King Street East is a quality boutique Class A building – East
of Yonge Street: easy street parking, less traffic, excellent restaurants and lovely treed parks – St. James Park @
Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging
area.

RESTAURANTS/TAKE OUT

Leave it to TELSEC. Let our staff take care of the catering for the important business meeting room rental or
training seminar! Just let us know what types of food you prefer and for how many people and let us do the
rest. For breakfast, lunch and dinner, Telsec can provide anything from assorted sandwiches to a high-quality
hot sit-down meal. We’re always happy to take care of our clients! https://telsec.net/boardrooms-meeting-
rooms/

1. CRAFT BEER MARKET (OUTDOOR COURTYARD)
Courtyard backs onto our Telsec building, 18 King St. E
1 Adelaide St E (enter on east side of Yonge St., south of Adelaide)
Toronto
Ryan Halsall
info@craftbeermarket.ca
Tel: 437-922-BEER (2337)
www.craftbeermarket.ca
Toronto’s first chef-driven food hall, perfect for lunch or team outings, with a wide selection of seasonal
dishes and local brews.

2. Beerbistro restaurant and bar
Outdoor patio next to our Telsec building, 18 King St. E.
18 King Street East, Main Floor
Toronto
Omid Azad
info@beerbistro.com
Tel: 416-861-9872
www.beerbistro.com

3. CONVIVIUM DINING – HIGH-END (SOME TABLES BACK ONTO OUTDOOR COURTYARD)
Courtyard backs onto our Telsec building, 18 King St. E.
83 Yonge Street
Toronto
Soumini Agate
sa@myconvivium.com
General Manager
Sarah Watson
sw@myconvivium.com
Floor Manager
Tatiana Frelik (Events)
tf@myconvivium.com

Tel: 416-691-9909
www.myconvivium.com

4. RESTAURANT 20 VICTORIA – MICHELIN 2025 APPROVED
20 Victoria Street
Toronto
Declan
20vicreservations@gmail.com
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/

5. JOEY KING STREET
20 King Street West
Toronto
Nora Elhanafy
nelhanafy@joeyrestaurants.com
Tel: 647-678-5639
www.joeyrestaurants.com
If you want to wow your business partners or clients, then grab and go from this contemporary dining
spot with a menu featuring international and regional dishes. Order their upscale east like sushi, salads,
steaks or that wagyu beef carpaccio. Yum!

6. DACASTO (take out)
37 King Street East
Toronto
Enrico Dacasto
enrico@dacasto.com
Tel: 416-214-0986
www.dacasto.com

7. DEB BREAKFAST. CO (take out)
20 Toronto Street
Toronto
Sade Henry
torontostgm@eatdeb.com
Tel: 347-880-8291
www.torontostgm.com

8. THE POKE BOX (take out)
36 Toronto Street
Toronto
Jeremy
info@thepokebox.ca
Tel: 416-929-0363
www. thepokebox.ca
For business teams that love to indulge but want to feel good about it, consider ordering from The Poke
Box. Their individual boxed meals are prepared with fresh ingredients and packed with protein! Great
for sushi lovers but without a mess.

9. CARISMA (ITALIAN)

15 Toronto Street
Toronto
Michael Pagliaro
info@carismarestaurant.com
Tel: 416-864-7373
www.carismarestaurant.com

10. NAMI (JAPANESE)
55 Adelaide Street East
Toronto
Mana
namirestaurant1984@gmail.com
Tel: 416-362-7373
www.namirestaurant.ca

11. TERRONI (ITALIAN)
57 Adelaide Street East
Toronto
Patti Shaw
info@terroni.com
Tel: 416-203-3093
www.terroni.com

12. SWAAGAT – THE REAL TASTE OF INDIA
36 King Street East
Toronto
swaagattoronto@gmail.com
Tel: 647-943-9754

13. WOODS RESTAURANT AND BAR
45 Colborne Street
Toronto
Robin Singh
info@woodsrestaurant.ca
Tel: 416-214-9918
www.woodsrestaurant.ca

14. aKin – Michelin 2025 approved
51 Colborne Street
Toronto
Mike Birdsey, Genral Manager
Eric Chong, chef + owner
info@atkintoronto.com
Tel: 416-363-0151
www.atkintoronto.com
aKin is a modern Asian-inspired fine dining restaurant located in the heart of Toronto. Offering a
meticulously curated 10-course blind tasting menu that highlights local and seasonal ingredients, with
influences from diverse Asian cuisines.

15. CANTINA MERCATTO

20 Wellington Street East
Toronto
Niam H
info@cantinamercatto.ca
Tel: 416-304-0781
www.cantinamercatto.ca

16. UNCLE TONY’S
38 Wellington St E
Toronto
Siva Sathasivam
uncletonyssiva@gmail.com
Tel: 416-455-6650
https://uncletonys.ca/

17. FRESH KITCHEN + JUICE BAR – vegan restaurant
47 Front Street East
Toronto
Lindsey Dauilmar
ldavilmar@recipeunlimited.com
Tel: 647-693-7556
www.freshkitchens.ca
This plant-based restaurant is so good you won’t even miss meat. It’s a great choice for delicious and
health-conscious food and a top pick for those with dietary restrictions. Choose from their lunch and
dinner menu or opt for their takeout bundles and get appetizers and entrees for multiple people.

18. THE FLAT IRON: A FIRKIN PUB
49 Wellington Street East
Toronto
JC Trujillo
Jctrujillo3@gmail.com
Tel: 647-561-7224, 416-362-3444
www.firkinpubs.com/theflatiron
If your team likes pub grub, then the Firkin’s traditional English food is for you. Order from their party
platter menu for large groups, which includes all your classic pub favourites like fish and chips, sliders,
skewers, tacos, nachos, charcuterie boards and more.

19. SCORE ON KING (Sports Bar)
Outdoor Patio + Heated
Church & King
107 King Street East
Toronto
Tel: 416-519-4654
www.scoreonking.com

20. RESTAURANT LUCIE
100 Yonge Street
Toronto
info@restaurantlucie.com
Tel: 416-788-9054
www.restaurantlucie.com

21. PIZZAIOLO
(no e-mail)
104 Yonge Street
Toronto
Tel: 416-860-0700
www.pizzaiolo.ca

Restaurants

1. Ryan Halsall

CRAFT BEER MARKET (OUTDOOR COURTYARD)

Courtyard backs onto our Telsec building, 18 King St. E

1 Adelaide St E (enter on east side of Yonge St., south of Adelaide)

Toronto, ON

M5C 2V9

Tel: 437-922-BEER (2337)

Website: www.craftbeermarket.ca

2. Michael Pagliaro

Carisma (Italian)

15 Toronto Street

Toronto, ON

M5C 2E3

Tel: 416-864-7373

Website: www.carismarestaurant.com

3. Patti Shaw

Terroni (Italian)

57 Adelaide Street East

Toronto, ON

M5C 1K6

Tel: 416-203-3093

Website: www.terroni.com

4. Declan

Restaurant 20 Victoria – Michelin guide approved

20 Victoria Street

Toronto, ON

M5C 2A1

Tel: 416-804-6066

Instagram for reservations: https://www.instagram.com/twentyvictoria/

5. Mana

Nami (Japanese)

55 Adelaide Street East

Toronto, ON

M5C 1K6

Tel: 416-362-7373

Website: www.namirestaurant.ca

6. Restaurant Lucie

100 Yonge Street

Toronto, ON

M5C 2W1

Tel: 416-788-9054

Website: www.restaurantlucie.com

7. Niam H

Cantina Mercatto

20 Wellington Street East

Toronto, ON

M5E 1C5

Tel: 416-304-0781

Website: www.cantinamercatto.ca

8. Siva Sathasivam

Uncle Tony’s

38 Wellington St E

Toronto, ON

M5E 1C7

Tel: 416-455-6650

Website: https://uncletonys.ca/

9. Pizzaiolo

104 Yonge Street

Toronto, ON

M5C 2Y6

Tel: 416-860-0700

Website: www.pizzaiolo.ca

10. Robin Singh

Woods Restaurant and Bar

45 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-214-9918

Website: www.woodsrestaurant.ca

11. Amadeusz Domyslawski

GUSTO 501

501 King St. E

Toronto, ON

M5A 1L9

Tel: 416-477-5647

Website: www.gusto501.com

Health and Wellness

1. Thom Tullo

Morpheus8 by Inmode

47 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-863-6564

Website: www.amanspa.ca

2. Altitude Athletic Training

56 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-366-3838

Website: www.altitudeathletictraining.com

3. Physioheath Studios

33 Victoria Street, #130

Toronto, ON

M5C 2A1

Tel: 416-368-2525

Website: www.physiohealth.com

Hotels

1. Jennifer Smith

General Manager

The Omni King Edward Hotel

37 King Street East

Toronto, ON

M5C 1E9

Tel: 416-863-9700

Website: https://www.omnihotels.com/hotels/toronto-king-edward

2. Mark Perry

General Manager

Executive Hotels and Resorts (Boutique)

8 Colborne Street

Toronto, ON

M5E 1E1

Tel: 416-350-2419

Website: www.spazen.ca or www.cosmotoronto.com

3. Emeline Boul

General Manager

Hotel Victoria (Boutique)

56 Yonge Street

Toronto, ON

M5E 1G5

Tel: 416-363-1666

Mobile: 647-574-5832

Website: www.hotelvictoriatoronto.com

4. Omkar Sawant

Reservations Manager

One King West Hotel

1 King Street West

Toronto, ON

M5H 1A1

Main: 416-548-8100

Reservations: 1-866-470-5464

Website: www.onekingwest.com

5. Van Nguyen

General Manager

Cambridge Suites Toronto

15 Richmond Street East

Toronto, ON

M5C 1N2

Direct: 416-601-3757

Hotel: 416-368-1990

Website: www.cambridgesuitestoronto.com

Our Amenities

We are by far the most experienced and best coworking team in the market – established in 1980

We are the highest Tech centre in the market

We have a very modern, high quality, brand new facility located at:

18 King Street East, Suite 1400

Toronto, Ontario M5C 1C4 Canada

- 18 King Street East is a boutique Class A building – East of Yonge: easy street parking, less traffic, excellent restaurants and lovely parks – St. James Park @ Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging area
- A few steps (a few seconds) to the Yonge Street subway/underground PATH network and streetcar available outside building
- Building is located in Toronto's vibrant financial district
- Plenty of parking available in the area including street parking and reserved parking in the 18 King building
- Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermarket.ca/locations/toronto/ restaurants and bars with onsite catering services
- Onsite amenities: Tim Horton's, Beer Bistro, Convenience store and Starbucks across the street
- Nearby amenities: underground PATH network, numerous restaurants, banking, Starbucks plus a wide array of nearby shops and services
- New modernized office layout fully furnished with meeting spaces and training rooms plus café lounge area
- We are leaders in the service of training/meeting rooms with full conference facilities, high quality hot and cold catering
- Largest training room and conference facilities accommodate up to 60 people classroom style
- Ultra-high-speed - 1 GIG pipe = 1,000 x 1000 fiber-optic network, which will deliver internet connection speeds faster than most North American services
- Private shower room
- Indoor Reserved Parking at the current building rental rate
- Bicycle secure parking
- Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
- Telsec has over 650 locations in 40 different countries worldwide available for their clients. Office clients receive up to 8 hours of meeting space per month at no charge at any ABCN member location. Plus, Office and Virtual Office clients may rent a space from any member location at special member rates which varies depending on the location
- King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance

Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

Please check out our 70 second video, click below:

Take a look at our facilities www.telsec.net

Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.

You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.

How to Start an Online Business

The Benefits of Starting a Business Online

Lower Overhead Costs

Affordable Marketing Options

Multiple Payment Methods

Customers Around the World

How to Start Your Online Business

Conduct Market Research

Plan Your Business

Create a Marketing and Promotion Strategy

Build Out a Website

Use a Co-working Space for Your Clients

Looking to Learn More?

How to Build and Host Your Own Webinar

What is flexible working?

How to Start an Online Business

The Benefits of Starting a Business Online

Lower Overhead Costs

Affordable Marketing Options

Multiple Payment Methods

Customers Around the World

How to Start Your Online Business

Conduct Market Research

Plan Your Business

Create a Marketing and Promotion Strategy

Build Out a Website

Use a Co-working Space for Your Clients

Looking to Learn More?

How to Build and Host Your Own Webinar

What is flexible working?

Our Amenities

Video Gallery