Taking Advantage of Google’s Small Business Toolkit

small business toolkitLast week Google announced that they had redesigned the Small Business Network to not only help small business owners stay informed about new legislation, but to also include a small business toolkit. The Toolkit was designed to help SMB owners learn about the free Google products available to help them connect with colleagues and run their businesses more efficiently.

The goal of the Toolkit (other than just heavily promoting Google’s complete line of services) is to help entrepreneurs and small business owners learn about Google products and to enable them to exchange ideas and best practices with other entrepreneurs. Essentially, it makes it brain dead simple for SMB owners to solve some of their biggest business concerns.

For example:

  • Need help finding customers? There’s Google Local Business Center
  • Tired of your computer crashing? Check out Google Apps
  • Want to map delivery routes? Create your own Google Map
  • Make good on your advertising dollars? Try AdWords
  • Can’t afford an IT specialist? There’s Google Analytics
  • Worried about federal or state policies? Join Google’s Small Business Network

Is there anything Google can’t do?

Maybe not. At first glance, the Toolkit comes off as a double dose of Google Kool-Aid, but the truth is, if you’re a small business owner the products and services offered by Google are likely exactly what you’re looking for. You don’t have to search any further and, even if you did, you still probably wouldn’t find a better solution. Google’s products are free, easy to use, and they pack a pretty powerful bunch. Good on Google for giving small business owners everything they need in one place.

Google will also be traveling around the country offering free workshops called Small Business 101s to help entrepreneurs become more familiar with the tools offered by Google. The next workshop takes place today (Tuesday, Sept. 22) in Pittsburgh, PA. If you’re interested in attending, you can still sign up.

I was really interested to see Google giving small business owners an easy way to stay up to date on public policy issues via an email sign up on the Small Business Toolkit page. With instances like the one concerning Carl and BJ Streko where the government kicked their SMB to the curb and put them out of business, it’s becoming increasingly important that small businesses know what’s going on around them and that they are proactive about protecting themselves and the companies they’ve started. Dell did something similar with their Small and Medium Business Solutions Center when they offered information to SMBs on how the new Stimulus legislation affected them. The more information put into the hands of small business owners, the better.

[It’s probably worth plugging that Business.gov also offers a Web gadget to help SMB owners stay up to date on legal issues and governmental services. It’s worth checking out.]

From Small Business Trends

Taking Advantage of Google’s Small Business Toolkit

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Hotels

1. Jennifer Smith
General Manager
The Omni King Edward Hotel
37 King Street East
Toronto, ON
M5C 1E9
Tel: 416-863-9700
Website: www.omnihotels.com/hotels/toronto-king-edward

2. Mark Perry
General Manager
Executive Hotels and Resorts (Boutique)
8 Colborne Street
Toronto, ON
M5E 1E1
Tel: 416-350-2419
Website: www.spazen.ca or www.cosmotoronto.com

3. Emeline Boul
General Manager
Hotel Victoria (Boutique)
56 Yonge Street
Toronto, ON
M5E 1G5
Tel: 416-363-1666
Mobile: 647-574-5832
Website: www.hotelvictoriatoronto.com

4. Omkar Sawant
Reservations Manager
One King West Hotel
1 King Street West
Toronto, ON
M5H 1A1
Main: 416-548-8100
Reservations: 1-866-470-5464
Website: www.onekingwest.com

5. Van Nguyen
General Manager
Cambridge Suites Toronto
15 Richmond Street East
Toronto, ON
M5C 1N2
Direct: 416-601-3757
Hotel: 416-368-1990
Website: www.cambridgesuitestoronto.com

Restaurants

1. Michael Pagliaro
Carisma (Italian)
15 Toronto Street
Toronto, ON
M5C 2E3
Tel: 416-864-7373
Website: www.carismarestaurant.com

2. Patti Shaw
Terroni (Italian)
57 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-203-3093
Website: www.terroni.com

3. Declan
Restaurant 20 Victoria – Michelin guide approved
20 Victoria Street
Toronto, ON
M5C 2A1
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/

4. Mana
Nami (Japanese)
55 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-362-7373
Website: www.namirestaurant.ca

5. Restaurant Lucie
100 Yonge Street
Toronto, ON
M5C 2W1
Tel: 416-788-9054
Website: www.restaurantlucie.com

6. Niam H
Cantina Mercatto
20 Wellington Street East
Toronto, ON
M5E 1C5
Tel: 416-304-0781
Website: www.cantinamercatto.ca

7. Siva Sathasivam
Uncle Tony’s
38 Wellington St E
Toronto, ON
M5E 1C7
Tel: 416-455-6650
Website: https://uncletonys.ca/

8. Pizzaiolo
104 Yonge Street
Toronto, ON
M5C 2Y6
Tel: 416-860-0700
Website: www.pizzaiolo.ca

9. Robin Singh
Woods Restaurant and Bar
45 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-214-9918
Website: www.woodsrestaurant.ca

Health and Wellness

1. Thom Tullo
Morpheus8 by Inmode
47 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-863-6564
Website: www.amanspa.ca

2. Altitude Athletic Training
56 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-366-3838
Website: www.altitudeathletictraining.com

3. Physioheath Studios
33 Victoria Street, #130
Toronto, ON
M5C 2A1
Tel: 416-368-2525
Website: www.physiohealth.com

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    • Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermamrket.ca restaurants and bars with onsite catering services
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    • Bicycle parking
    • Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
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    • King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance
  • Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

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