Lost amidst the mayhem of last week’s news cycles was a small story that had far larger implications than the amount of attention it received. Google and Apple signed a historic deal that pushes Google results sets onto even more devices than ever before. Google search results will replace search results generated by Bing on versions of the personal assistant Siri found on Apple’s iPhones powered by iOS. Though financial figures behind the agreement were not revealed, a previous agreement between the two companies to provide Google search results on other iOS devices is thought to be worth billions per year.

Two important signals stem from this agreement. The first is the rise of the digital personal assistant (PDA). The second is the unmistakable importance of mobile search for both Google and Apple. It is honestly hard to determine which is the more important of the two.

Digital personal assistants such as Apple’s Siri aren’t new, exactly. In fact, Siri has been a functioning component of Apple iOS devices for nearly six years, introduced in beta on the Apple iPhone4S on October 4, 2011. Since then, Microsoft introduced its personal assistant Cortana in April 2014, Amazon introduced Echo in January 2016, and Google introduced Home just about a year ago in November 2016. What is new about PDAs is how powerful and accurate they’ve become.

Personal digital assistants have actually been around since the late 1990s, predating the smart-phone by nearly a decade. The differences between the previous generation of PDAs and today’s are processing power, storage space, and most importantly, the advent of Artificial Intelligence (AI). Today’s PDA is capable of making scheduling decisions, replying to simple information requests, and arranging travel itineraries. A modern PDA is also capable of selecting and displaying (or vocalizing) the top search result and making that the sole recommendation offered for any given vocal query. The effect this could have on organic search results is obvious. If, driven by vocal responses, personal digital assistant devices only offer one result, the concept of Top10 or first page of organic search flies out the window.

Sometime in the middle of 2015, search requests originating on a mobile device eclipsed those originating on a desktop computer. With more than half the number of searches being conducted using a mobile device, the average type of query and intent of query began to change. Search users began using voice search in order to avoid having to type their query using the virtual keyboards of mobile devices. We speak quite differently than we write and thus the nature of queries is altering as more and more people vocalize their search rather than type it.

Similarly, the reason people conduct a search using a mobile device is often different from the reason a person conducts a search using a desktop computer. Mobile searches are often punctuated with words like, “buy”, “store”, or “shopping”. The intent of these searches is obviously to find a consumer good at a nearby shop, or to locate the shop itself. Google has reported a dramatic increase in these types of searches.

When both the nature and intent of search activity starts to change, Google starts to change results sets in order to best meet what it believes its users want from their searches. That’s why we see more localized and shopping related search results in Google’s results sets. The inclusion of Google search on Siri enabled devices running iOS likely means we’ll be seeing and even greater number of localized and shopping related search results in the coming months.

For small businesses reliant on Google search results this might have a negative effect on the bottom line though it will likely be some time before all of Google search results sets conform to those delivered by modern PDAs. Google is looking to provide the very best answer to any given query so webmasters and business owners are urged to think in terms of questions when phrasing their content. Ask yourself what or how a person looking for information about your business or products would phrase a question about those products and answer it as you might a verbally phrased question. Provide in depth explanation with links to pages in your site that compliment the answers offered. It is smart to use schema mark-up language as phrased at the website schema.org to better information Google or Bing about the content on and intent of your website. Then test and retest query results you might expect to find your website under.

How Google displays search results in the future is going to change a number of times. Remember, they are reinventing themselves in real-time to meet the rapidly changing needs of information consumers. They know that how they display or transmit search results might require improvement over time but, if Google is anything, it is a data driven decision making machine. The search results will change to best suit the needs of search users and of Google advertisers over time. Until then, this type of information is a form of preparedness.

GREAT QUALITY NEIGHBOURHOOD

18 King Street East is a quality boutique Class A building – East
of Yonge Street: easy street parking, less traffic, excellent restaurants and lovely treed parks – St. James Park @
Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging
area.

RESTAURANTS/TAKE OUT

Leave it to TELSEC. Let our staff take care of the catering for the important business meeting room rental or
training seminar! Just let us know what types of food you prefer and for how many people and let us do the
rest. For breakfast, lunch and dinner, Telsec can provide anything from assorted sandwiches to a high-quality
hot sit-down meal. We’re always happy to take care of our clients! https://telsec.net/boardrooms-meeting-
rooms/

1. CRAFT BEER MARKET (OUTDOOR COURTYARD)
Courtyard backs onto our Telsec building, 18 King St. E
1 Adelaide St E (enter on east side of Yonge St., south of Adelaide)
Toronto
Ryan Halsall
info@craftbeermarket.ca
Tel: 437-922-BEER (2337)
www.craftbeermarket.ca
Toronto’s first chef-driven food hall, perfect for lunch or team outings, with a wide selection of seasonal
dishes and local brews.

2. Beerbistro restaurant and bar
Outdoor patio next to our Telsec building, 18 King St. E.
18 King Street East, Main Floor
Toronto
Omid Azad
info@beerbistro.com
Tel: 416-861-9872
www.beerbistro.com

3. CONVIVIUM DINING – HIGH-END (SOME TABLES BACK ONTO OUTDOOR COURTYARD)
Courtyard backs onto our Telsec building, 18 King St. E.
83 Yonge Street
Toronto
Soumini Agate
sa@myconvivium.com
General Manager
Sarah Watson
sw@myconvivium.com
Floor Manager
Tatiana Frelik (Events)
tf@myconvivium.com

Tel: 416-691-9909
www.myconvivium.com

4. RESTAURANT 20 VICTORIA – MICHELIN 2025 APPROVED
20 Victoria Street
Toronto
Declan
20vicreservations@gmail.com
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/

5. JOEY KING STREET
20 King Street West
Toronto
Nora Elhanafy
nelhanafy@joeyrestaurants.com
Tel: 647-678-5639
www.joeyrestaurants.com
If you want to wow your business partners or clients, then grab and go from this contemporary dining
spot with a menu featuring international and regional dishes. Order their upscale east like sushi, salads,
steaks or that wagyu beef carpaccio. Yum!

6. DACASTO (take out)
37 King Street East
Toronto
Enrico Dacasto
enrico@dacasto.com
Tel: 416-214-0986
www.dacasto.com

7. DEB BREAKFAST. CO (take out)
20 Toronto Street
Toronto
Sade Henry
torontostgm@eatdeb.com
Tel: 347-880-8291
www.torontostgm.com

8. THE POKE BOX (take out)
36 Toronto Street
Toronto
Jeremy
info@thepokebox.ca
Tel: 416-929-0363
www. thepokebox.ca
For business teams that love to indulge but want to feel good about it, consider ordering from The Poke
Box. Their individual boxed meals are prepared with fresh ingredients and packed with protein! Great
for sushi lovers but without a mess.

9. CARISMA (ITALIAN)

15 Toronto Street
Toronto
Michael Pagliaro
info@carismarestaurant.com
Tel: 416-864-7373
www.carismarestaurant.com

10. NAMI (JAPANESE)
55 Adelaide Street East
Toronto
Mana
namirestaurant1984@gmail.com
Tel: 416-362-7373
www.namirestaurant.ca

11. TERRONI (ITALIAN)
57 Adelaide Street East
Toronto
Patti Shaw
info@terroni.com
Tel: 416-203-3093
www.terroni.com

12. SWAAGAT – THE REAL TASTE OF INDIA
36 King Street East
Toronto
swaagattoronto@gmail.com
Tel: 647-943-9754

13. WOODS RESTAURANT AND BAR
45 Colborne Street
Toronto
Robin Singh
info@woodsrestaurant.ca
Tel: 416-214-9918
www.woodsrestaurant.ca

14. aKin – Michelin 2025 approved
51 Colborne Street
Toronto
Mike Birdsey, Genral Manager
Eric Chong, chef + owner
info@atkintoronto.com
Tel: 416-363-0151
www.atkintoronto.com
aKin is a modern Asian-inspired fine dining restaurant located in the heart of Toronto. Offering a
meticulously curated 10-course blind tasting menu that highlights local and seasonal ingredients, with
influences from diverse Asian cuisines.

15. CANTINA MERCATTO

20 Wellington Street East
Toronto
Niam H
info@cantinamercatto.ca
Tel: 416-304-0781
www.cantinamercatto.ca

16. UNCLE TONY’S
38 Wellington St E
Toronto
Siva Sathasivam
uncletonyssiva@gmail.com
Tel: 416-455-6650
https://uncletonys.ca/

17. FRESH KITCHEN + JUICE BAR – vegan restaurant
47 Front Street East
Toronto
Lindsey Dauilmar
ldavilmar@recipeunlimited.com
Tel: 647-693-7556
www.freshkitchens.ca
This plant-based restaurant is so good you won’t even miss meat. It’s a great choice for delicious and
health-conscious food and a top pick for those with dietary restrictions. Choose from their lunch and
dinner menu or opt for their takeout bundles and get appetizers and entrees for multiple people.

18. THE FLAT IRON: A FIRKIN PUB
49 Wellington Street East
Toronto
JC Trujillo
Jctrujillo3@gmail.com
Tel: 647-561-7224, 416-362-3444
www.firkinpubs.com/theflatiron
If your team likes pub grub, then the Firkin’s traditional English food is for you. Order from their party
platter menu for large groups, which includes all your classic pub favourites like fish and chips, sliders,
skewers, tacos, nachos, charcuterie boards and more.

19. SCORE ON KING (Sports Bar)
Outdoor Patio + Heated
Church & King
107 King Street East
Toronto
Tel: 416-519-4654
www.scoreonking.com

20. RESTAURANT LUCIE
100 Yonge Street
Toronto
info@restaurantlucie.com
Tel: 416-788-9054
www.restaurantlucie.com

21. PIZZAIOLO
(no e-mail)
104 Yonge Street
Toronto
Tel: 416-860-0700
www.pizzaiolo.ca

Restaurants

1. Ryan Halsall

CRAFT BEER MARKET (OUTDOOR COURTYARD)

Courtyard backs onto our Telsec building, 18 King St. E

1 Adelaide St E (enter on east side of Yonge St., south of Adelaide)

Toronto, ON

M5C 2V9

Tel: 437-922-BEER (2337)

Website: www.craftbeermarket.ca

2. Michael Pagliaro

Carisma (Italian)

15 Toronto Street

Toronto, ON

M5C 2E3

Tel: 416-864-7373

Website: www.carismarestaurant.com

3. Patti Shaw

Terroni (Italian)

57 Adelaide Street East

Toronto, ON

M5C 1K6

Tel: 416-203-3093

Website: www.terroni.com

4. Declan

Restaurant 20 Victoria – Michelin guide approved

20 Victoria Street

Toronto, ON

M5C 2A1

Tel: 416-804-6066

Instagram for reservations: https://www.instagram.com/twentyvictoria/

5. Mana

Nami (Japanese)

55 Adelaide Street East

Toronto, ON

M5C 1K6

Tel: 416-362-7373

Website: www.namirestaurant.ca

6. Restaurant Lucie

100 Yonge Street

Toronto, ON

M5C 2W1

Tel: 416-788-9054

Website: www.restaurantlucie.com

7. Niam H

Cantina Mercatto

20 Wellington Street East

Toronto, ON

M5E 1C5

Tel: 416-304-0781

Website: www.cantinamercatto.ca

8. Siva Sathasivam

Uncle Tony’s

38 Wellington St E

Toronto, ON

M5E 1C7

Tel: 416-455-6650

Website: https://uncletonys.ca/

9. Pizzaiolo

104 Yonge Street

Toronto, ON

M5C 2Y6

Tel: 416-860-0700

Website: www.pizzaiolo.ca

10. Robin Singh

Woods Restaurant and Bar

45 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-214-9918

Website: www.woodsrestaurant.ca

11. Amadeusz Domyslawski

GUSTO 501

501 King St. E

Toronto, ON

M5A 1L9

Tel: 416-477-5647

Website: www.gusto501.com

Health and Wellness

1. Thom Tullo

Morpheus8 by Inmode

47 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-863-6564

Website: www.amanspa.ca

2. Altitude Athletic Training

56 Colborne Street

Toronto, ON

M5E 1E3

Tel: 416-366-3838

Website: www.altitudeathletictraining.com

3. Physioheath Studios

33 Victoria Street, #130

Toronto, ON

M5C 2A1

Tel: 416-368-2525

Website: www.physiohealth.com

Hotels

1. Jennifer Smith

General Manager

The Omni King Edward Hotel

37 King Street East

Toronto, ON

M5C 1E9

Tel: 416-863-9700

Website: https://www.omnihotels.com/hotels/toronto-king-edward

2. Mark Perry

General Manager

Executive Hotels and Resorts (Boutique)

8 Colborne Street

Toronto, ON

M5E 1E1

Tel: 416-350-2419

Website: www.spazen.ca or www.cosmotoronto.com

3. Emeline Boul

General Manager

Hotel Victoria (Boutique)

56 Yonge Street

Toronto, ON

M5E 1G5

Tel: 416-363-1666

Mobile: 647-574-5832

Website: www.hotelvictoriatoronto.com

4. Omkar Sawant

Reservations Manager

One King West Hotel

1 King Street West

Toronto, ON

M5H 1A1

Main: 416-548-8100

Reservations: 1-866-470-5464

Website: www.onekingwest.com

5. Van Nguyen

General Manager

Cambridge Suites Toronto

15 Richmond Street East

Toronto, ON

M5C 1N2

Direct: 416-601-3757

Hotel: 416-368-1990

Website: www.cambridgesuitestoronto.com

Our Amenities

We are by far the most experienced and best coworking team in the market – established in 1980

We are the highest Tech centre in the market

We have a very modern, high quality, brand new facility located at:

18 King Street East, Suite 1400

Toronto, Ontario M5C 1C4 Canada

- 18 King Street East is a boutique Class A building – East of Yonge: easy street parking, less traffic, excellent restaurants and lovely parks – St. James Park @ Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging area
- A few steps (a few seconds) to the Yonge Street subway/underground PATH network and streetcar available outside building
- Building is located in Toronto's vibrant financial district
- Plenty of parking available in the area including street parking and reserved parking in the 18 King building
- Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermamrket.ca restaurants and bars with onsite catering services
- Onsite amenities: Tim Horton's, Beer Bistro, Convenience store and Starbucks across the street
- Nearby amenities: underground PATH network, numerous restaurants, banking, Starbucks plus a wide array of nearby shops and services
- New modernized office layout fully furnished with meeting spaces and training rooms plus café lounge area
- We are leaders in the service of training/meeting rooms with full conference facilities, high quality hot and cold catering
- Largest training room and conference facilities accommodate up to 60 people classroom style
- Ultra-high-speed - 1 GIG pipe = 1,000 x 1000 fiber-optic network, which will deliver internet connection speeds faster than most North American services
- Private shower room
- Indoor Reserved Parking at the current building rental rate
- Bicycle parking
- Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
- Telsec has over 650 locations in 40 different countries worldwide available for their clients. Office clients receive up to 8 hours of meeting space per month at no charge at any ABCN member location. Plus, Office and Virtual Office clients may rent a space from any member location at special member rates which varies depending on the location
- King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance

Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

Please check out our 70 second video, click below:

Take a look at our facilities www.telsec.net

Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.

You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.

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