One of the topics of conversation that keeps coming up in the kitchens of our Toronto office space for rent is online marketing, especially the topic of content. It seems that marketing trends are always changing and in this day of the Internet, it can sometimes change faster than we are prepared for. A lot of companies were focusing their marketing strategies on search engine marketing, public relations, television and radio advertising as their preferred marketing tools, but now the trend is leading towards content marketing.
So what exactly is this stuff they call content marketing and how are Toronto office space for rent clients are using content marketing? As the way that Telsec office for rent Toronto clients explain it, that it is as simple as creating original and helpful content — content that drives people not only to your website, but engages them to react and follow up on your content. This includes content like blog postings, case studies, white papers, videos and photos. The idea is that it will enhance a company’s brand visibility and possibly generate sales leads. Generating and publishing content that gains interest in your company’s products, brands, and overall message will help you lead your customers to follow your brand and create brand loyalty.
Office space Toronto companies who use content marketing say that they often use social media like YouTube and social networking sites like Facebook, Linkedin and Google plus to bring traffic to their content and awareness to what they are marketing. Most said that they will also use Twitter and Flickr (image social networking) to gain a following to their content and social media. Telsec also uses Facebook (https://www.facebook.com/OfficeSpaceToronto) and Twitter (https://twitter.com/telsecdotnet). Some Toronto office space for rent clients are even using emerging social networks like Pinterest and StumbleUpon to help promote their content, but those sites require you to be a member before you can see others postings.
While business to consumer marketers who have Toronto office space at Telsec have been using content marketing for a while, the trend of content marketing is being seen in increasing numbers by office space for lease clients who market business to business products and services. While they still use Facebook, they are also using Business and professional networking site Linkedin.
1. Jennifer Smith
General Manager
The Omni King Edward Hotel
37 King Street East
Toronto, ON
M5C 1E9
Tel: 416-863-9700
Website: www.omnihotels.com/hotels/toronto-king-edward
2. Mark Perry
General Manager
Executive Hotels and Resorts (Boutique)
8 Colborne Street
Toronto, ON
M5E 1E1
Tel: 416-350-2419
Website: www.spazen.ca or www.cosmotoronto.com
3. Emeline Boul
General Manager
Hotel Victoria (Boutique)
56 Yonge Street
Toronto, ON
M5E 1G5
Tel: 416-363-1666
Mobile: 647-574-5832
Website: www.hotelvictoriatoronto.com
4. Omkar Sawant
Reservations Manager
One King West Hotel
1 King Street West
Toronto, ON
M5H 1A1
Main: 416-548-8100
Reservations: 1-866-470-5464
Website: www.onekingwest.com
5. Van Nguyen
General Manager
Cambridge Suites Toronto
15 Richmond Street East
Toronto, ON
M5C 1N2
Direct: 416-601-3757
Hotel: 416-368-1990
Website: www.cambridgesuitestoronto.com
1. Michael Pagliaro
Carisma (Italian)
15 Toronto Street
Toronto, ON
M5C 2E3
Tel: 416-864-7373
Website: www.carismarestaurant.com
2. Patti Shaw
Terroni (Italian)
57 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-203-3093
Website: www.terroni.com
3. Declan
Restaurant 20 Victoria – Michelin guide approved
20 Victoria Street
Toronto, ON
M5C 2A1
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/
4. Mana
Nami (Japanese)
55 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-362-7373
Website: www.namirestaurant.ca
5. Restaurant Lucie
100 Yonge Street
Toronto, ON
M5C 2W1
Tel: 416-788-9054
Website: www.restaurantlucie.com
6. Niam H
Cantina Mercatto
20 Wellington Street East
Toronto, ON
M5E 1C5
Tel: 416-304-0781
Website: www.cantinamercatto.ca
7. Siva Sathasivam
Uncle Tony’s
38 Wellington St E
Toronto, ON
M5E 1C7
Tel: 416-455-6650
Website: https://uncletonys.ca/
8. Pizzaiolo
104 Yonge Street
Toronto, ON
M5C 2Y6
Tel: 416-860-0700
Website: www.pizzaiolo.ca
9. Robin Singh
Woods Restaurant and Bar
45 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-214-9918
Website: www.woodsrestaurant.ca
1. Thom Tullo
Morpheus8 by Inmode
47 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-863-6564
Website: www.amanspa.ca
2. Altitude Athletic Training
56 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-366-3838
Website: www.altitudeathletictraining.com
3. Physioheath Studios
33 Victoria Street, #130
Toronto, ON
M5C 2A1
Tel: 416-368-2525
Website: www.physiohealth.com
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Toronto, Ontario M5C 1C4 Canada
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