There are a lot of ways to break into new markets and attract new customers – from selling through a third party to setting up an office on the ground in that market. The main goal of expanding into a new market is to increase your sales and market share, but you will get less resistance from the market if you are seen as being local.

You can get distributors to buy your product and then sell it to their own customers, therefore customers see themselves as dealing with a local company. This also means not having direct control over the selling, branding or marketing strategies that the distributor uses, essentially meaning that you do not have direct input on how your product will be represented in that particular marketplace.

You could buy or merge with a local company in that market, even if it is just buying a controlling interest in terms of shares in the company. This gives you a local business presence. By doing this, you are able to secure immediate access to an established market, as well as acquiring the local company’s customers and knowledge base, their technology, access to suppliers and an experienced workforce. Additionally, you do not need to establish a brand or make changes to meetthe licensing and compliance regulations of that market.

You may even consider setting up a strategic alliance with other companies in the market. A strategic alliance is a cooperative arrangement between two or more businesses and is designed to achieve a shared goal. Strategic alliances can take many forms depending on the industry. These alliances can include purchasing and distribution agreements, marketing and promotional collaboration, technology sharing and transfer agreements, or even joint product developments. This would not be the most effective way to show your company as being local, but it would help you to get your product/services established in that market.

You could set up a sales or marketing office in that market you are looking to expand to. This works well if all you need is a basic presence in the market. Opening your own sales or marketing office (or branch office) could be your gateway to that market. Using an office business centre to accommodate your staff or local hires, serves as a ready-to-go office that is already set up and the infrastructure is already in place.

Most office business centres also offer another product called virtual office solutions. This arrangement can give you a local address and telephone number, without needing to have a physical presence in the market. While toll-free numbers are great, nothing attracts local trust more than having a local phone number. With a VoIP telephone extension, your outbound calls to that market will display a local number on the customers’ call display, even if you are half-way around the world.

If Canada is on your list of places to expand your business to, you may want to read our whitepaper “Doing Business in Canada” to get more information on what is needed to expand into the Canadian market.

Our Amenities

We are by far the most experienced and best coworking team in the market – established in 1980

We are the highest Tech centre in the market

We have a very modern, high quality, brand new facility located at:

18 King Street East, Suite 1400

Toronto, Ontario M5C 1C4 Canada

- 18 King Street East is a boutique Class A building – East of Yonge: easy street parking, less traffic, excellent restaurants and lovely parks – St. James Park @ Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging area
- A few steps (a few seconds) to the Yonge Street subway/underground PATH network and streetcar available outside building
- Building is located in Toronto's vibrant financial district
- Plenty of parking available in the area including street parking and reserved parking in the 18 King building
- Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermamrket.ca restaurants and bars with onsite catering services
- Onsite amenities: Tim Horton's, Beer Bistro, Convenience store and Starbucks across the street
- Nearby amenities: underground PATH network, numerous restaurants, banking, Starbucks plus a wide array of nearby shops and services
- New modernized office layout fully furnished with meeting spaces and training rooms plus café lounge area
- We are leaders in the service of training/meeting rooms with full conference facilities, high quality hot and cold catering
- Largest training room and conference facilities accommodate up to 60 people classroom style
- Ultra-high-speed - 1 GIG pipe = 1,000 x 1000 fiber-optic network, which will deliver internet connection speeds faster than most North American services
- Private shower room
- Indoor Reserved Parking at the current building rental rate
- Bicycle parking
- Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
- Telsec has over 650 locations in 40 different countries worldwide available for their clients. Office clients receive up to 8 hours of meeting space per month at no charge at any ABCN member location. Plus, Office and Virtual Office clients may rent a space from any member location at special member rates which varies depending on the location
- King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance

Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

Please check out our 70 second video on our home page or click here:

Take a look at our facilities www.telsec.net

Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.

You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.

Using Business Centres As Contact Points for National & International Market Expansion

Looking to Learn More?

Things you could have done in 2016 (and still can) to grow your business

Starting Your Home-Based Business

Using Business Centres As Contact Points for National & International Market Expansion

Looking to Learn More?

Things you could have done in 2016 (and still can) to grow your business

Starting Your Home-Based Business

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Our Amenities