Creating new content for your blog or social media followers is not always easy, but it does not have to be hard either. The more you get to know your target audience, the more you will find out what kind of information they are seeking and what they expect from you.
Finding out about your audience can be as simple as looking at your analytics to see what articles you have created have drawn the most attention from your followers. Not only do you want to look at the likes and +1’s, but you want to look at the click-through rate of your visitors. By analyzing your followers likes and follow-throughs, you can begin to determine what similar users (who are your target audience) are looking for you to create and bring to them.
As an office business centre that rents office space to small businesses, you might think that our followers are looking at our blogs and social media posts for information about renting a small office or signing up for a virtual office solution. In actual fact, most of our followers are small business owners or entrepreneurs that are looking to stay up with small business trends and advice. Some of our office for rent tenants follow us for small business solutions to help them better run or market themselves. But they also want to know about the newest services we can offer our clients to make the running of their office environment better and more efficient.
So how can you improve the follow-through on your content and keep your followers happy?
There is a vast amount of information on the Internet. Some of the information on blogs and social media sites is not worthy of a person’s time or is just plain spam. People choose to filter what they read each day by finding others to follow that they trust will give them information that is relevant to them, without having to search for it themselves. When you create content that your followers like and share with their friends, your readership and followers will grow.
As a blog writer or social media commentator, it is your job to follow the news and the people on the Internet who have the influence and knowledge of topics that are important to your followers. When you find several trending articles on the same topic, read them a few times and gather information from several sources on the same topic. Before you start writing about that topic, do some more research and find opinions that either correspond or challenge the idea or theory. Then digest the information and come up with creative advice and helpful conclusions that your audience is looking for.
When you are doing your research and gathering information, be sure to give likes and +1’s to those people on social media that influence you or that you follow. Even if they do not influence you on the particular topic you are writing about, showing your followers that these are the people you follow and trust to help you to have good knowledge about the things you are interested in.
Another great way to know what your followers want to read is to poll them – ask them what topics they want you to do more writing or research on. Asking open-ended questions like “What do you want us to write about?” will get you very few responses, but multiple-choice polls will get you more responses because they are less time consuming and easier to fill out.
1. Jennifer Smith
General Manager
The Omni King Edward Hotel
37 King Street East
Toronto, ON
M5C 1E9
Tel: 416-863-9700
Website: www.omnihotels.com/hotels/toronto-king-edward
2. Mark Perry
General Manager
Executive Hotels and Resorts (Boutique)
8 Colborne Street
Toronto, ON
M5E 1E1
Tel: 416-350-2419
Website: www.spazen.ca or www.cosmotoronto.com
3. Emeline Boul
General Manager
Hotel Victoria (Boutique)
56 Yonge Street
Toronto, ON
M5E 1G5
Tel: 416-363-1666
Mobile: 647-574-5832
Website: www.hotelvictoriatoronto.com
4. Omkar Sawant
Reservations Manager
One King West Hotel
1 King Street West
Toronto, ON
M5H 1A1
Main: 416-548-8100
Reservations: 1-866-470-5464
Website: www.onekingwest.com
5. Van Nguyen
General Manager
Cambridge Suites Toronto
15 Richmond Street East
Toronto, ON
M5C 1N2
Direct: 416-601-3757
Hotel: 416-368-1990
Website: www.cambridgesuitestoronto.com
1. Michael Pagliaro
Carisma (Italian)
15 Toronto Street
Toronto, ON
M5C 2E3
Tel: 416-864-7373
Website: www.carismarestaurant.com
2. Patti Shaw
Terroni (Italian)
57 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-203-3093
Website: www.terroni.com
3. Declan
Restaurant 20 Victoria – Michelin guide approved
20 Victoria Street
Toronto, ON
M5C 2A1
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/
4. Mana
Nami (Japanese)
55 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-362-7373
Website: www.namirestaurant.ca
5. Restaurant Lucie
100 Yonge Street
Toronto, ON
M5C 2W1
Tel: 416-788-9054
Website: www.restaurantlucie.com
6. Niam H
Cantina Mercatto
20 Wellington Street East
Toronto, ON
M5E 1C5
Tel: 416-304-0781
Website: www.cantinamercatto.ca
7. Siva Sathasivam
Uncle Tony’s
38 Wellington St E
Toronto, ON
M5E 1C7
Tel: 416-455-6650
Website: https://uncletonys.ca/
8. Pizzaiolo
104 Yonge Street
Toronto, ON
M5C 2Y6
Tel: 416-860-0700
Website: www.pizzaiolo.ca
9. Robin Singh
Woods Restaurant and Bar
45 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-214-9918
Website: www.woodsrestaurant.ca
1. Thom Tullo
Morpheus8 by Inmode
47 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-863-6564
Website: www.amanspa.ca
2. Altitude Athletic Training
56 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-366-3838
Website: www.altitudeathletictraining.com
3. Physioheath Studios
33 Victoria Street, #130
Toronto, ON
M5C 2A1
Tel: 416-368-2525
Website: www.physiohealth.com
We are by far the most experienced and best coworking team in the market – established in 1980
18 King Street East, Suite 1400
Toronto, Ontario M5C 1C4 Canada
Please check out our 70 second video on our home page or click here:
Take a look at our facilities www.telsec.net
Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.
You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.