Yes, you may have taken care of your business or product branding. You may even have a professional business address and office space in a prestigious office building. Too often what many entrepreneurs and small business owners forget to take care of is their own personal brand. This means that people also want to know who is behind your product or service. They want to trust you and not just your product. Your potential customers want to know who they are working with and why they should be dealing with you.
Personal branding is much like social media. It is about making a commitment of defining yourself as the leader of your small business and how your leadership shapes the manner in which your company will serve your customers. Personal branding is very powerful because it is about sending a clear, consistent message about who you are and what you have to offer as a small business owner and company leader.
Any self-respecting small business owner will have a fully completed, content-rich and personally engaging Facebook, LinkedIn or Google+ page, knowing that their potential customers will be looking for it and viewing it. What else is there for prospective customers or clients to see? Make sure that the content across all your social media is consistent and reflects your character and product expertise in your field of knowledge in your specific business category.
Remember that blog posts on the company website, positive posts on relevant news sites, even blog posts on your personal website are things that enhance your personal branding. All of your personal branding adds up to demonstrating that you are the “go-to” expert in your field. This is what your potential clients and prospects want to see.
Besides searching for the keywords that describe your product or service offering, people will also look to their social media contacts to discover companies their friends and trusted partners are dealing with. You have to remember that people still prefer to buy from people and not from companies – so if your prospects do not feel like they can they can trust you or like you, they likely won’t do business with you either.
1. Jennifer Smith
General Manager
The Omni King Edward Hotel
37 King Street East
Toronto, ON
M5C 1E9
Tel: 416-863-9700
Website: www.omnihotels.com/hotels/toronto-king-edward
2. Mark Perry
General Manager
Executive Hotels and Resorts (Boutique)
8 Colborne Street
Toronto, ON
M5E 1E1
Tel: 416-350-2419
Website: www.spazen.ca or www.cosmotoronto.com
3. Emeline Boul
General Manager
Hotel Victoria (Boutique)
56 Yonge Street
Toronto, ON
M5E 1G5
Tel: 416-363-1666
Mobile: 647-574-5832
Website: www.hotelvictoriatoronto.com
4. Omkar Sawant
Reservations Manager
One King West Hotel
1 King Street West
Toronto, ON
M5H 1A1
Main: 416-548-8100
Reservations: 1-866-470-5464
Website: www.onekingwest.com
5. Van Nguyen
General Manager
Cambridge Suites Toronto
15 Richmond Street East
Toronto, ON
M5C 1N2
Direct: 416-601-3757
Hotel: 416-368-1990
Website: www.cambridgesuitestoronto.com
1. Michael Pagliaro
Carisma (Italian)
15 Toronto Street
Toronto, ON
M5C 2E3
Tel: 416-864-7373
Website: www.carismarestaurant.com
2. Patti Shaw
Terroni (Italian)
57 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-203-3093
Website: www.terroni.com
3. Declan
Restaurant 20 Victoria – Michelin guide approved
20 Victoria Street
Toronto, ON
M5C 2A1
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/
4. Mana
Nami (Japanese)
55 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-362-7373
Website: www.namirestaurant.ca
5. Restaurant Lucie
100 Yonge Street
Toronto, ON
M5C 2W1
Tel: 416-788-9054
Website: www.restaurantlucie.com
6. Niam H
Cantina Mercatto
20 Wellington Street East
Toronto, ON
M5E 1C5
Tel: 416-304-0781
Website: www.cantinamercatto.ca
7. Siva Sathasivam
Uncle Tony’s
38 Wellington St E
Toronto, ON
M5E 1C7
Tel: 416-455-6650
Website: https://uncletonys.ca/
8. Pizzaiolo
104 Yonge Street
Toronto, ON
M5C 2Y6
Tel: 416-860-0700
Website: www.pizzaiolo.ca
9. Robin Singh
Woods Restaurant and Bar
45 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-214-9918
Website: www.woodsrestaurant.ca
1. Thom Tullo
Morpheus8 by Inmode
47 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-863-6564
Website: www.amanspa.ca
2. Altitude Athletic Training
56 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-366-3838
Website: www.altitudeathletictraining.com
3. Physioheath Studios
33 Victoria Street, #130
Toronto, ON
M5C 2A1
Tel: 416-368-2525
Website: www.physiohealth.com
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Toronto, Ontario M5C 1C4 Canada
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