Building greater influence on social media is more about giving back to your customers than promoting your product or service. It’s about building relationships and showing potential customers that you are providing them with more than just a product or service. You need to show them that you want to help.
Helping your potential clients does not always mean finding ways that your product or service can assist them. It can be as simple as sharing business, marketing, or online expertise that has nothing to do with what you sell or promote. It’s about building brand loyalty and trust between your customers and yourself. Doing this can put your brand at the top of their mind when they are looking for the types of products you sell or the services you provide. Telsec Business Centres rarely creates posts about its office space options or its virtual office products. Nevertheless, it has managed to strengthen its social influence in the online small business community by sharing its business expertise.
The influence of social media has exploded over the last decade, making it an excellent resource for businesses to increase their number of supporters. Social media influence is the ability to reach a large audience in your niche and influence their thinking on a subject. Anyone can build their media influence on social media. But it doesn’t happen overnight. It takes dedication, experimentation, and hard work to increase the number of your social media followers and media influence.
The social media landscape changes every day. So, adapting to it is not an option: it’s a requirement. But trying to increase the number of your social media followers and media influence as a new business might be challenging at first. So, how to influence others on social media?
There’s no one way to increase your social media influence. Rather there are several strategies you can implement to help increase it. Below are a few tips to consider when developing your online presence:
Knowing your audience is key for the success of any marketing campaign or strategy. The same logic applies to increasing the number of your social media followers. Knowing who they are, their demographics and psychographics, what platforms they regularly use, their needs, what they are passionate about, and the type of content they like to see will help you determine which social media platforms to use, when to post content, what type of content to produce, and how to relate to them on a personal level.
You can attract more followers by understanding what they want and need from you and then consistently meeting those needs. Get to know your audience. Conduct surveys, interact with them on their preferred social media platforms, or include a comments section on your website to learn more about them.
Where and how your potential clients consume news and interact or engage with information is also very important to consider. It is important for any brand or small business to meet their customers where they are getting media influence and engage meaningfully with them through the channels that they use. One of the first decisions you have to make is choosing which social media platform to use. Consider your target audience and which social media platforms draw their attention the most.
Different platforms have different capabilities in terms of posting features, advertising, and engagement opportunities. Choosing a platform that meets your audience’s preferences as well as your own needs is a great way to increase the number of your social media followers. The platform you choose (or do not choose) will affect your ability to reach the people you want to reach.
As discussed above, one of the most important things to do when trying to increase social media followers or gain media influence over others is to understand your audience and the type of content that appeals to them. Study the type of content on influential accounts in your niche that is already getting a lot of interaction to learn more about the things that matter to your followers and create content that aligns with what they value.
At the end of the day, your media influence and the number of social media followers you have depends on whether or not people want to view or read your content. Great content gets noticed, so be sure to make yours engaging. Start with what you know and establish yourself as an expert on it.
Always remember that the format of your posts is just as important as their content. Different social media platforms specialize in different content types. As such there are a wide variety of formats to choose from including infographics, videos, blog posts, quotes, photos, diagrams, links, and more. The format you choose will depend on the content you produce, your skill level, and your audience, but you want to choose the format that is most appealing to your social media followers.
Consistently creating original, engaging, and authentic content is very difficult to do. An alternative to this is sharing amazing content from other relevant brands in your industry or niche.
Increasing the number of people you follow will make you seem more relatable, approachable, and trustworthy. Zero following on a social media profile reflects poorly on you. People are more willing to follow others if they are following someone they know. Moreover, following other social media accounts can help you establish relationships with other businesses that lead to new collaborations. They may follow you back and share your posts with their followers thereby extending your social media influence.
The goal is to find other brands with similar audiences you can engage with. Do your research and learn who and where the other influencers are, and get involved in those online groups and communities. Demonstrate within those places that you are not just there to promote your product or service, but that you want to be involved as well. Share these other brands’ posts and contribute to the ongoing conversations with meaningful comments of your own to increase your brand’s visibility and gain social media followers.
When you post your content is just as important as what you post. Posting content at the optimal time when your followers and target audience are most likely to see it ensures that you are reaching as much of your potential audience as you can.
When considering where you will gain more influence on social media, you have to think about where and when you will have the most influence on your target audience. Ask yourself: what’s the best time and day to publish posts? Do they consume social information when they are working at their office, at home, or even on the road? The answer will depend on your industry, the platform you are using, and your audience. Do your research to determine the ideal time to post content for your platform and specific niche. Target your social media interactions for when you are most likely to engage potential clients while getting your message to the specific people you want to reach.
For example, if you are trying to build your social media influence on other business owners, you are more likely to get their attention early in the day when they are doing their business’ social media. If your intended area of influence is geared towards consumer products or services, your postings should be later in the day or possibly in the evening.
Besides just posting on your social media pages, you have to engage your potential audience in other ways. Actively engaging with your followers on social media is a great way to establish a personal connection with them and increase your influence. The more active you are on social media networks, the more influence you will gain.
Post great content. Share posts from other brands that you find inspiring. Like, comment, and reply to posts from other brands. Share posts that mention your brand directly to show your appreciation and respect to those who choose to support you. Answer your followers’ questions, comment on their posts, and ask them questions to show them that you are listening and value their opinions.
Consistently posting good content on your social media will increase audience engagement, meaning you will be able to reach more people. However, the quality of the content still needs to be good. It’s a balancing act between consistency and value. If you consistently post good, helpful and actionable content, your followers will be more likely to engage with it. By contrast, if you post consistently, but your followers don’t find it helpful, inspiring, or actionable they won’t engage with it. So aim to be consistent by posting at least once a day, but no more than twice, for optimal engagement. And always remember to prioritize great content. It’s more about quality than quantity.
Setting aside even a small budget to sponsor paid advertisements can help increase your business’ presence, reach a broader audience, and establish a following. Determine how much you are willing and able to spend towards different social media platforms. Then decide which of your posts you think is your best and pay to have them advertised on these platforms. Though it will cost you, these advertisements can help you gain more followers and, by extension, help your business grow. You may also consider hiring influencers to help promote your brand on social media.
There’s no single, right way to increase your social media influence. It all depends on you, the product or service you are promoting, your brand, and your audience. Every business will have a unique way to build their social media presence. It’s all about finding your own unique identity and building a social media presence around it. It will more than likely involve trial and error. But with determination, hard work, and a little experimentation, you can build your social media influence and increase your following.
Telsec is ultimately in the business of helping other small businesses. We want to be known as the place where small businesses can grow. We aim to be there to support small business owners every step of the way by sharing our expertise and industry knowledge as well as providing affordable office space rentals, meeting rooms, and virtual offices.
Hotels
1. THE OMNI KING EDWARD HOTEL
37 King Street East
Toronto
Jennifer Smith, General Manager
Jennifer.smith@omnihotels.com
Tel: 416-863-9700
www.omnihotels.com/hotels/toronto-king-edward
2. EXECUTIVE HOTELS AND RESORTS (BOUTIQUE)
8 Colborne Street
Toronto
Mark Perry, General Manager
generalmanager@cosmotoronto.com
sales@cosmotoronto.com
reservations@cosmotoronto.com
sales.toronto@executivehotels.net
Tel: 416-350-2419
www.spazen.ca or www.cosmotoronto.com
3. HOTEL VICTORIA (BOUTIQUE)
56 Yonge Street
Toronto
Emeline Boul, General Manager
frontdesk@hotelvictoriatoronto.com
Tel: 416-363-1666
Mobile: 647-574-5832
www.hotelvictoriatoronto.com
4. ONE KING WEST HOTEL
1 King Street West
Toronto
Omkar Sawant, Reservations Manager
reservations@onekingwest.com
Main: 416-548-8100
Reservations: 1-866-470-5464
www.onekingwest.com
5. CAMBRIDGE SUITES TORONTO
15 Richmond Street East
Toronto
Van Nguyen, General Manager
booktoronto@cambridgesuitestoronto.com
Direct: 416-601-3757 Hotel: 416-368-1990
www.cambridgesuitestoronto.com
6. LE GERMAIN HOTEL
Maple Leaf Square
75 Bremner Vlvd.
Toronto
Claudia Cantor
ccantor@germainhotels.com
416-649-4085
Jessica Ham
jham@germainhotels.com
416-910-0427
Main: 416-649-7575
www.germainhotels.com
Health and Wellness
1. MORPHEUS8 BY INMODE
47 Colborne Street
Toronto
Thom Tullo
info@amanspa.ca
Tel: 416-863-6564
www.amanspa.ca
2. ALTITUDE ATHLETIC TRAINING
56 Colborne Street
Toronto
info@altitudeathletictraining.com
Tel: 416-366-3838
www.altitudeathletictraining.com
3. POUTx – Botox and filler clinic
89 King Street East
Toronto
info@thepoutxlinic.com
Tel: 647-350-5475
www.poutx.com
4. PHYSIOHEATH STUDIOS
33 Victoria Street, #130
Toronto
info@physiohealthstudios.com
Tel: 416-368-2525
https://physiohealthstudios.com/
CAFES & COFFEE SHOPS
1. Tim Hortons
18 King St. East (Telsec Building)
Toronto
2. Daily Ritual Café
1 King St. West
Toronto
3. Starbucks
4 King St. West
Toronto
4. Mos Mos Coffee
25 King St. West
Toronto
5. Hale Coffee Company
1 Adelaide St. E
Toronto
6. Coffee at Carltons
36 Toronto St.
Toronto
GREAT QUALITY NEIGHBOURHOOD
18 King Street East is a quality boutique Class A building – East
of Yonge Street: easy street parking, less traffic, excellent restaurants and lovely treed parks – St. James Park @
Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging
area.
RESTAURANTS/TAKE OUT
Leave it to TELSEC. Let our staff take care of the catering for the important business meeting room rental or
training seminar! Just let us know what types of food you prefer and for how many people and let us do the
rest. For breakfast, lunch and dinner, Telsec can provide anything from assorted sandwiches to a high-quality
hot sit-down meal. We’re always happy to take care of our clients! https://telsec.net/boardrooms-meeting-
rooms/
1. CRAFT BEER MARKET (OUTDOOR COURTYARD)
Courtyard backs onto our Telsec building, 18 King St. E
1 Adelaide St E (enter on east side of Yonge St., south of Adelaide)
Toronto
Ryan Halsall
info@craftbeermarket.ca
Tel: 437-922-BEER (2337)
www.craftbeermarket.ca
Toronto’s first chef-driven food hall, perfect for lunch or team outings, with a wide selection of seasonal
dishes and local brews.
2. Beerbistro restaurant and bar
Outdoor patio next to our Telsec building, 18 King St. E.
18 King Street East, Main Floor
Toronto
Omid Azad
info@beerbistro.com
Tel: 416-861-9872
www.beerbistro.com
3. CONVIVIUM DINING – HIGH-END (SOME TABLES BACK ONTO OUTDOOR COURTYARD)
Courtyard backs onto our Telsec building, 18 King St. E.
83 Yonge Street
Toronto
Soumini Agate
sa@myconvivium.com
General Manager
Sarah Watson
sw@myconvivium.com
Floor Manager
Tatiana Frelik (Events)
tf@myconvivium.com
Tel: 416-691-9909
www.myconvivium.com
4. RESTAURANT 20 VICTORIA – MICHELIN 2025 APPROVED
20 Victoria Street
Toronto
Declan
20vicreservations@gmail.com
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/
5. JOEY KING STREET
20 King Street West
Toronto
Nora Elhanafy
nelhanafy@joeyrestaurants.com
Tel: 647-678-5639
www.joeyrestaurants.com
If you want to wow your business partners or clients, then grab and go from this contemporary dining
spot with a menu featuring international and regional dishes. Order their upscale east like sushi, salads,
steaks or that wagyu beef carpaccio. Yum!
6. DACASTO (take out)
37 King Street East
Toronto
Enrico Dacasto
enrico@dacasto.com
Tel: 416-214-0986
www.dacasto.com
7. DEB BREAKFAST. CO (take out)
20 Toronto Street
Toronto
Sade Henry
torontostgm@eatdeb.com
Tel: 347-880-8291
www.torontostgm.com
8. THE POKE BOX (take out)
36 Toronto Street
Toronto
Jeremy
info@thepokebox.ca
Tel: 416-929-0363
www. thepokebox.ca
For business teams that love to indulge but want to feel good about it, consider ordering from The Poke
Box. Their individual boxed meals are prepared with fresh ingredients and packed with protein! Great
for sushi lovers but without a mess.
9. CARISMA (ITALIAN)
15 Toronto Street
Toronto
Michael Pagliaro
info@carismarestaurant.com
Tel: 416-864-7373
www.carismarestaurant.com
10. NAMI (JAPANESE)
55 Adelaide Street East
Toronto
Mana
namirestaurant1984@gmail.com
Tel: 416-362-7373
www.namirestaurant.ca
11. TERRONI (ITALIAN)
57 Adelaide Street East
Toronto
Patti Shaw
info@terroni.com
Tel: 416-203-3093
www.terroni.com
12. SWAAGAT – THE REAL TASTE OF INDIA
36 King Street East
Toronto
swaagattoronto@gmail.com
Tel: 647-943-9754
13. WOODS RESTAURANT AND BAR
45 Colborne Street
Toronto
Robin Singh
info@woodsrestaurant.ca
Tel: 416-214-9918
www.woodsrestaurant.ca
14. aKin – Michelin 2025 approved
51 Colborne Street
Toronto
Mike Birdsey, Genral Manager
Eric Chong, chef + owner
info@atkintoronto.com
Tel: 416-363-0151
www.atkintoronto.com
aKin is a modern Asian-inspired fine dining restaurant located in the heart of Toronto. Offering a
meticulously curated 10-course blind tasting menu that highlights local and seasonal ingredients, with
influences from diverse Asian cuisines.
15. CANTINA MERCATTO
20 Wellington Street East
Toronto
Niam H
info@cantinamercatto.ca
Tel: 416-304-0781
www.cantinamercatto.ca
16. UNCLE TONY’S
38 Wellington St E
Toronto
Siva Sathasivam
uncletonyssiva@gmail.com
Tel: 416-455-6650
https://uncletonys.ca/
17. FRESH KITCHEN + JUICE BAR – vegan restaurant
47 Front Street East
Toronto
Lindsey Dauilmar
ldavilmar@recipeunlimited.com
Tel: 647-693-7556
www.freshkitchens.ca
This plant-based restaurant is so good you won’t even miss meat. It’s a great choice for delicious and
health-conscious food and a top pick for those with dietary restrictions. Choose from their lunch and
dinner menu or opt for their takeout bundles and get appetizers and entrees for multiple people.
18. THE FLAT IRON: A FIRKIN PUB
49 Wellington Street East
Toronto
JC Trujillo
Jctrujillo3@gmail.com
Tel: 647-561-7224, 416-362-3444
www.firkinpubs.com/theflatiron
If your team likes pub grub, then the Firkin’s traditional English food is for you. Order from their party
platter menu for large groups, which includes all your classic pub favourites like fish and chips, sliders,
skewers, tacos, nachos, charcuterie boards and more.
19. SCORE ON KING (Sports Bar)
Outdoor Patio + Heated
Church & King
107 King Street East
Toronto
Tel: 416-519-4654
www.scoreonking.com
20. RESTAURANT LUCIE
100 Yonge Street
Toronto
info@restaurantlucie.com
Tel: 416-788-9054
www.restaurantlucie.com
21. PIZZAIOLO
(no e-mail)
104 Yonge Street
Toronto
Tel: 416-860-0700
www.pizzaiolo.ca
Restaurants
1. Ryan Halsall
CRAFT BEER MARKET (OUTDOOR COURTYARD)
Courtyard backs onto our Telsec building, 18 King St. E
1 Adelaide St E (enter on east side of Yonge St., south of Adelaide)
Toronto, ON
M5C 2V9
Tel: 437-922-BEER (2337)
Website: www.craftbeermarket.ca
2. Michael Pagliaro
Carisma (Italian)
15 Toronto Street
Toronto, ON
M5C 2E3
Tel: 416-864-7373
Website: www.carismarestaurant.com
3. Patti Shaw
Terroni (Italian)
57 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-203-3093
Website: www.terroni.com
4. Declan
Restaurant 20 Victoria – Michelin guide approved
20 Victoria Street
Toronto, ON
M5C 2A1
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/
5. Mana
Nami (Japanese)
55 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-362-7373
Website: www.namirestaurant.ca
6. Restaurant Lucie
100 Yonge Street
Toronto, ON
M5C 2W1
Tel: 416-788-9054
Website: www.restaurantlucie.com
7. Niam H
Cantina Mercatto
20 Wellington Street East
Toronto, ON
M5E 1C5
Tel: 416-304-0781
Website: www.cantinamercatto.ca
8. Siva Sathasivam
Uncle Tony’s
38 Wellington St E
Toronto, ON
M5E 1C7
Tel: 416-455-6650
Website: https://uncletonys.ca/
9. Pizzaiolo
104 Yonge Street
Toronto, ON
M5C 2Y6
Tel: 416-860-0700
Website: www.pizzaiolo.ca
10. Robin Singh
Woods Restaurant and Bar
45 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-214-9918
Website: www.woodsrestaurant.ca
11. Amadeusz Domyslawski
GUSTO 501
501 King St. E
Toronto, ON
M5A 1L9
Tel: 416-477-5647
Website: www.gusto501.com
Health and Wellness
1. Thom Tullo
Morpheus8 by Inmode
47 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-863-6564
Website: www.amanspa.ca
2. Altitude Athletic Training
56 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-366-3838
Website: www.altitudeathletictraining.com
3. Physioheath Studios
33 Victoria Street, #130
Toronto, ON
M5C 2A1
Tel: 416-368-2525
Website: www.physiohealth.com
Hotels
1. Jennifer Smith
General Manager
The Omni King Edward Hotel
37 King Street East
Toronto, ON
M5C 1E9
Tel: 416-863-9700
Website: https://www.omnihotels.com/hotels/toronto-king-edward
2. Mark Perry
General Manager
Executive Hotels and Resorts (Boutique)
8 Colborne Street
Toronto, ON
M5E 1E1
Tel: 416-350-2419
Website: www.spazen.ca or www.cosmotoronto.com
3. Emeline Boul
General Manager
Hotel Victoria (Boutique)
56 Yonge Street
Toronto, ON
M5E 1G5
Tel: 416-363-1666
Mobile: 647-574-5832
Website: www.hotelvictoriatoronto.com
4. Omkar Sawant
Reservations Manager
One King West Hotel
1 King Street West
Toronto, ON
M5H 1A1
Main: 416-548-8100
Reservations: 1-866-470-5464
Website: www.onekingwest.com
5. Van Nguyen
General Manager
Cambridge Suites Toronto
15 Richmond Street East
Toronto, ON
M5C 1N2
Direct: 416-601-3757
Hotel: 416-368-1990
Website: www.cambridgesuitestoronto.com
We are by far the most experienced and best coworking team in the market – established in 1980
18 King Street East, Suite 1400
Toronto, Ontario M5C 1C4 Canada
Please check out our 70 second video, click below:
Take a look at our facilities www.telsec.net
Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.
You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.