Understanding how to promote your network is key for your event’s success. Whether you’re planning a charity event, business networking cocktail hour, reception or educational conference, getting the word out about your meeting can be a challenge.
To properly promote an event, planners need to target potential attendees by using a variety of media.
A networking event is a gathering or occasion where employees or individuals from different professional backgrounds and industries come together to learn, develop or maintain relationships. These types of events offer opportunities for people to connect and seek potential collaborations down the road.
Events are no longer just about listening to keynote speakers and watching a Q&A. They’re about making connections and networking with others in the crowd, while making a lasting impression on your attendees. When attendees leave your events, you want them to feel like it was worth their time and money. If they leave happy and satisfied, they’ll consider coming to future events.
Promoting a networking event effectively is crucial to ensure good attendance and engagement. Here are some things you can do to help promote your event:
Understand who your audience is and tailor your promotional efforts according to their interests and needs. Make sure to consider their profession and preferred communication channels when creating your promotional materials.
Develop engaging content about the event you’re hosting. This can include fun teaser videos, infographics, event descriptions and testimonials from previous attendees. When potential attendees read previous reviews from others, it can help persuade them to go.
Thanks to social media, getting the word out about your event has never been easier. There are many different tactics you can use to leverage your social accounts. For instance, you can do the following:
If you have any keynote speakers or attendees with a lot of reach, you can ask or encourage them to post about it on their LinkedIn or Facebook. Posting is free and can help you reach people you didn’t even know about.
After the event has taken place, collect feedback and testimonials from your attendees. If you receive positive feedback, you can post about it and entice future attendees for future events.
Word of mouth can be an incredibly effective tool for promoting your networking events. It’s often considered one of the most powerful forms of marketing due to its inherent credibility and trustworthiness. Here’s why it can be highly effective:
The venue for a networking event can significantly impact attendees’ experience and overall success of the networking session. Everything from decorations, to layout space and entry fees can contribute to the success of your event.
Although it can seem insignificant, finding an appropriate and catchy name for your event can have a huge effect.
At Telsec, we offer a variety of different types of networking and meeting rooms. Whether it’s a work event or for more social purposes, we can host it at our facility. We’re located downtown Toronto and have tons of amenities in the area. Get in touch with us today and book a tour.
1. Jennifer Smith
General Manager
The Omni King Edward Hotel
37 King Street East
Toronto, ON
M5C 1E9
Tel: 416-863-9700
Website: www.omnihotels.com/hotels/toronto-king-edward
2. Mark Perry
General Manager
Executive Hotels and Resorts (Boutique)
8 Colborne Street
Toronto, ON
M5E 1E1
Tel: 416-350-2419
Website: www.spazen.ca or www.cosmotoronto.com
3. Emeline Boul
General Manager
Hotel Victoria (Boutique)
56 Yonge Street
Toronto, ON
M5E 1G5
Tel: 416-363-1666
Mobile: 647-574-5832
Website: www.hotelvictoriatoronto.com
4. Omkar Sawant
Reservations Manager
One King West Hotel
1 King Street West
Toronto, ON
M5H 1A1
Main: 416-548-8100
Reservations: 1-866-470-5464
Website: www.onekingwest.com
5. Van Nguyen
General Manager
Cambridge Suites Toronto
15 Richmond Street East
Toronto, ON
M5C 1N2
Direct: 416-601-3757
Hotel: 416-368-1990
Website: www.cambridgesuitestoronto.com
1. Michael Pagliaro
Carisma (Italian)
15 Toronto Street
Toronto, ON
M5C 2E3
Tel: 416-864-7373
Website: www.carismarestaurant.com
2. Patti Shaw
Terroni (Italian)
57 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-203-3093
Website: www.terroni.com
3. Declan
Restaurant 20 Victoria – Michelin guide approved
20 Victoria Street
Toronto, ON
M5C 2A1
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/
4. Mana
Nami (Japanese)
55 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-362-7373
Website: www.namirestaurant.ca
5. Restaurant Lucie
100 Yonge Street
Toronto, ON
M5C 2W1
Tel: 416-788-9054
Website: www.restaurantlucie.com
6. Niam H
Cantina Mercatto
20 Wellington Street East
Toronto, ON
M5E 1C5
Tel: 416-304-0781
Website: www.cantinamercatto.ca
7. Siva Sathasivam
Uncle Tony’s
38 Wellington St E
Toronto, ON
M5E 1C7
Tel: 416-455-6650
Website: https://uncletonys.ca/
8. Pizzaiolo
104 Yonge Street
Toronto, ON
M5C 2Y6
Tel: 416-860-0700
Website: www.pizzaiolo.ca
9. Robin Singh
Woods Restaurant and Bar
45 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-214-9918
Website: www.woodsrestaurant.ca
1. Thom Tullo
Morpheus8 by Inmode
47 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-863-6564
Website: www.amanspa.ca
2. Altitude Athletic Training
56 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-366-3838
Website: www.altitudeathletictraining.com
3. Physioheath Studios
33 Victoria Street, #130
Toronto, ON
M5C 2A1
Tel: 416-368-2525
Website: www.physiohealth.com
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