Understanding how to promote your network is key for your event’s success. Whether you’re planning a charity event, business networking cocktail hour, reception or educational conference, getting the word out about your meeting can be a challenge.

To properly promote an event, planners need to target potential attendees by using a variety of media.

What is a networking event?

A networking event is a gathering or occasion where employees or individuals from different professional backgrounds and industries come together to learn, develop or maintain relationships. These types of events offer opportunities for people to connect and seek potential collaborations down the road.

How to encourage attendees to go to your event

Events are no longer just about listening to keynote speakers and watching a Q&A. They’re about making connections and networking with others in the crowd, while making a lasting impression on your attendees. When attendees leave your events, you want them to feel like it was worth their time and money. If they leave happy and satisfied, they’ll consider coming to future events.

How to promote your networking event

Promoting a networking event effectively is crucial to ensure good attendance and engagement. Here are some things you can do to help promote your event:

Define your target audience

Understand who your audience is and tailor your promotional efforts according to their interests and needs. Make sure to consider their profession and preferred communication channels when creating your promotional materials.

Create compelling content

Develop engaging content about the event you’re hosting. This can include fun teaser videos, infographics, event descriptions and testimonials from previous attendees. When potential attendees read previous reviews from others, it can help persuade them to go.

Use social media

Thanks to social media, getting the word out about your event has never been easier. There are many different tactics you can use to leverage your social accounts. For instance, you can do the following:

Create a countdown
Use polls to engage with your audience
Post a LinkedIn update
Make an event hashtag your followers can use
Post event teasers
Host a contest or giveaway online

Encourage attendees to post about the event

If you have any keynote speakers or attendees with a lot of reach, you can ask or encourage them to post about it on their LinkedIn or Facebook. Posting is free and can help you reach people you didn’t even know about.

Collect testimonials and reviews

After the event has taken place, collect feedback and testimonials from your attendees. If you receive positive feedback, you can post about it and entice future attendees for future events.

Use word of mouth

Word of mouth can be an incredibly effective tool for promoting your networking events. It’s often considered one of the most powerful forms of marketing due to its inherent credibility and trustworthiness. Here’s why it can be highly effective:

Credibility
Wider reach
Trust factor
Building anticipation
Personalized approach

Find a fun venue

The venue for a networking event can significantly impact attendees’ experience and overall success of the networking session. Everything from decorations, to layout space and entry fees can contribute to the success of your event.

Choose the right name for your event

Although it can seem insignificant, finding an appropriate and catchy name for your event can have a huge effect.

At Telsec, we offer a variety of different types of networking and meeting rooms. Whether it’s a work event or for more social purposes, we can host it at our facility. We’re located downtown Toronto and have tons of amenities in the area. Get in touch with us today and book a tour.

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18 King Street East Suite 1400
Toronto, Ontario
M5C 1C4 Canada
416-574-1112

18 King Street East Suite 1400
Toronto, Ontario
Canada M5C 1C4
416-574-1112

Site Designed By Giant Shoe Creative.

Our Amenities

We are by far the most experienced and best coworking team in the market – established in 1980

We are the highest Tech centre in the market

We have a very modern, high quality, brand new facility located at:

18 King Street East, Suite 1400

Toronto, Ontario M5C 1C4 Canada

- 18 King Street East is a boutique Class A building – East of Yonge: easy street parking, less traffic, excellent restaurants and lovely parks – St. James Park @ Church & King and Berczy Park @ Wellington East, Scott and Front Streets – Very high energy and engaging area
- A few steps (a few seconds) to the Yonge Street subway/underground PATH network and streetcar available outside building
- Building is located in Toronto's vibrant financial district
- Plenty of parking available in the area including street parking and reserved parking in the 18 King building
- Adjacent to the building huge outdoor food courtyard - Beer Bistro www.beerbistro.com and Craft Beer Market www.craftbeermamrket.ca restaurants and bars with onsite catering services
- Onsite amenities: Tim Horton's, Beer Bistro, Convenience store and Starbucks across the street
- Nearby amenities: underground PATH network, numerous restaurants, banking, Starbucks plus a wide array of nearby shops and services
- New modernized office layout fully furnished with meeting spaces and training rooms plus café lounge area
- We are leaders in the service of training/meeting rooms with full conference facilities, high quality hot and cold catering
- Largest training room and conference facilities accommodate up to 60 people classroom style
- Ultra-high-speed - 1 GIG pipe = 1,000 x 1000 fiber-optic network, which will deliver internet connection speeds faster than most North American services
- Private shower room
- Indoor Reserved Parking at the current building rental rate
- Bicycle parking
- Rent a space to accommodate your team for meetings, training sessions, corporate events or coworking space or flexible office space for one day, one week, one month or one year, or whatever term suits your business
- Telsec has over 650 locations in 40 different countries worldwide available for their clients. Office clients receive up to 8 hours of meeting space per month at no charge at any ABCN member location. Plus, Office and Virtual Office clients may rent a space from any member location at special member rates which varies depending on the location
- King Edward Hotel is located across the street - recently completed a $40 million renovation and boutique hotels close by within walking distance

Dining and entertainment at high quality restaurants only minutes away – Carisma, Terroni, Woods Restaurant & Bar and Michelin Rated - Restaurant 20 Victoria. Plus numerous lunch and takeout eateries nearby

Please check out our 70 second video on our home page or click here:

Take a look at our facilities www.telsec.net

Telsec will Customize Your Client’s Office(s) Layout to Meet Their Requirements.

You are welcome to drop-in any-time, a quick call would be appreciated to ensure our availability Vanessa 416-574-1112 or Josie 416-606-4349 or e-mail josie@telsec.net.

How to promote a networking event

What is a networking event?

How to encourage attendees to go to your event

How to promote your networking event

Define your target audience

Create compelling content

Use social media

Encourage attendees to post about the event

Collect testimonials and reviews

Use word of mouth

Find a fun venue

Choose the right name for your event

Looking to Learn More?

The 4 benefits of hiring a freelance writer

How to Build and Host Your Own Webinar

How to promote a networking event

What is a networking event?

How to encourage attendees to go to your event

How to promote your networking event

Define your target audience

Create compelling content

Use social media

Encourage attendees to post about the event

Collect testimonials and reviews

Use word of mouth

Find a fun venue

Choose the right name for your event

Looking to Learn More?

The 4 benefits of hiring a freelance writer

How to Build and Host Your Own Webinar

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