It’s incredibly easy to put the cart before the horse when it comes to finding an event venue for your small corporate or business to business event. To a great degree the venue you choose will be dependent on the purpose and goals of the event, expectations of the audience and budget for the event.
What if you have a free venue for your corporate event? You still need to access the free event space because it may not be suitable for the purpose of the event or meet your attendee’s expectations for the event. When choosing a venue your focus should be on meeting the purpose and goals of the event!
Often small corporate events can be held in the business location to cut costs and for employee convenience, however, this is fine if all the required equipment for the presentation is available and your business location is convenient for any non-employee attendees that you have invited to attend.
If the event is internal than your location is not important, however, if the audience you are targeting is external than the time of the event and convenience of the venue location will affect attendance. Sometimes saving a few dollars on the venue means goals aren’t met and the purpose of the event is not fulfilled.
There are a lot of questions you need to consider before you start to find the perfect venue for your small corporate event! You can start with these:
Understanding what the purpose of the event is enables you to establish goals to measure the success of the event and have the equipment and outside services required for the event. Don’t fall into the trap of establishing a simple purpose and goal. For instance on a product launch the obvious purpose is to sell product and the goal is to sell X number of products. In reality there are several steps to selling the product at the event. Each of these steps are goals that you should have a plan to provide the means to meet the goals.
I always like to start a new project by reviewing similar projects I’ve done in the past. Sometimes you may find that I haven’t done a similar project and in that case I’ll look for similarities to past projects in the case of an event I’d be trying to establish similarities between audience and attendee’s. If you have done, or, another employee has done an event before than it is beneficial to access the performance of the previous event space because from there you know what worked and what didn’t and can easily ascertain its ability to deliver a successful event.
Getting attendees to the meeting is the most important goal because the number of people who attend and their frame of mind during the event go a long ways to meeting the purpose of the event! One way to annoy attendees is to provide poor directions to the venue and the location of the event within the venue.
You can avoid this by making sure all promotion and announcement materials include a map to the venue. I like to also include parking and public transportation information in these materials. You should determine how easy it is to find the location in the venue and where the best locations are for your signs directing attendees to the event location.
Your ability to promote your small corporate or business to business event will go a long way towards determining the venue you will need to arrange for your event. It is important that you schedule your event at a time that is convenient for attendees. If you are scheduling a noon or all day event then you will need to consider if food should be provided etc.
There are a large number of venues you can rent in Toronto making it relatively easy to find the perfect venue for your small corporate event or seminar. It is relatively easy to find the perfect venue because you know what you need and can ask the venue the right questions about their services and support. In the next post we’ll cover the venue vetting process.
1. Jennifer Smith
General Manager
The Omni King Edward Hotel
37 King Street East
Toronto, ON
M5C 1E9
Tel: 416-863-9700
Website: www.omnihotels.com/hotels/toronto-king-edward
2. Mark Perry
General Manager
Executive Hotels and Resorts (Boutique)
8 Colborne Street
Toronto, ON
M5E 1E1
Tel: 416-350-2419
Website: www.spazen.ca or www.cosmotoronto.com
3. Emeline Boul
General Manager
Hotel Victoria (Boutique)
56 Yonge Street
Toronto, ON
M5E 1G5
Tel: 416-363-1666
Mobile: 647-574-5832
Website: www.hotelvictoriatoronto.com
4. Omkar Sawant
Reservations Manager
One King West Hotel
1 King Street West
Toronto, ON
M5H 1A1
Main: 416-548-8100
Reservations: 1-866-470-5464
Website: www.onekingwest.com
5. Van Nguyen
General Manager
Cambridge Suites Toronto
15 Richmond Street East
Toronto, ON
M5C 1N2
Direct: 416-601-3757
Hotel: 416-368-1990
Website: www.cambridgesuitestoronto.com
1. Michael Pagliaro
Carisma (Italian)
15 Toronto Street
Toronto, ON
M5C 2E3
Tel: 416-864-7373
Website: www.carismarestaurant.com
2. Patti Shaw
Terroni (Italian)
57 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-203-3093
Website: www.terroni.com
3. Declan
Restaurant 20 Victoria – Michelin guide approved
20 Victoria Street
Toronto, ON
M5C 2A1
Tel: 416-804-6066
Instagram for reservations: https://www.instagram.com/twentyvictoria/
4. Mana
Nami (Japanese)
55 Adelaide Street East
Toronto, ON
M5C 1K6
Tel: 416-362-7373
Website: www.namirestaurant.ca
5. Restaurant Lucie
100 Yonge Street
Toronto, ON
M5C 2W1
Tel: 416-788-9054
Website: www.restaurantlucie.com
6. Niam H
Cantina Mercatto
20 Wellington Street East
Toronto, ON
M5E 1C5
Tel: 416-304-0781
Website: www.cantinamercatto.ca
7. Siva Sathasivam
Uncle Tony’s
38 Wellington St E
Toronto, ON
M5E 1C7
Tel: 416-455-6650
Website: https://uncletonys.ca/
8. Pizzaiolo
104 Yonge Street
Toronto, ON
M5C 2Y6
Tel: 416-860-0700
Website: www.pizzaiolo.ca
9. Robin Singh
Woods Restaurant and Bar
45 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-214-9918
Website: www.woodsrestaurant.ca
1. Thom Tullo
Morpheus8 by Inmode
47 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-863-6564
Website: www.amanspa.ca
2. Altitude Athletic Training
56 Colborne Street
Toronto, ON
M5E 1E3
Tel: 416-366-3838
Website: www.altitudeathletictraining.com
3. Physioheath Studios
33 Victoria Street, #130
Toronto, ON
M5C 2A1
Tel: 416-368-2525
Website: www.physiohealth.com
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