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Toronto Business Centre News, Resources & Blog | Telsec2024-04-16T15:13:00-04:00

Articles & Resources

Latest Articles From Telsec

How to promote a networking event

By |December 5th, 2023|Categories: Boardrooms & Meeting Rooms, Growth & Innovation|

Understanding how to promote your network is key for your event’s success. Whether you’re planning a charity event, business networking cocktail hour, reception or educational conference, getting the word out about your meeting can be a challenge. To properly promote an event, planners need to target potential attendees by using a variety of media.  What is a networking event? A networking event is a gathering or occasion where employees or individuals from different professional backgrounds and industries come together to learn, develop or maintain relationships. These types of events offer opportunities for people to connect and seek potential collaborations down the road.  How to encourage attendees to go to your event Events are no longer just about listening to keynote speakers and watching a Q&A. They’re about making connections and networking with others in the crowd, while making a lasting impression on your attendees. When attendees leave your events, you […]

The 4 benefits of hiring a freelance writer

By |December 1st, 2023|Categories: Growth & Innovation, Office Space|

Companies and marketing departments of all shapes and sizes hire freelance writers to help with their brand voice, blog and website management and upkeep. If you’re trying to scale your content marketing strategy without hiring an in-house writer to keep costs low, then taking on a freelance writer could be the option for you.  What is a freelance writer? Freelance writing encompasses various specialties that cater to different needs. Freelance writers often market their skills in specific areas that play to their strengths. So, if you need writing for a particular project, then hiring a freelancer is a great solution. Here are some types of freelance writing: Content writing: Create engaging and informative content for websites, blogs and social media. This can include articles, blog posts, listicles, how-to guides and much more.  Copywriting: Crafting persuasive and compelling copy for marketing materials, advertisements, sales and landing pages, product descriptions, and email […]

Renting a Coworking Space: Convenience and Amenities

By |November 7th, 2023|Categories: Office Space|

If you’re looking for an outstanding coworking space, you need to take a look at the extra services and amenities they offer. Although there is no set list of amenities to watch out for when comparing coworking spaces, it’s good to have a rough idea of what you’re looking for.  In the list below, we outline some of the top amenities and services you can find in shared office spaces. Based on this list, you can decide what you or your business needs and find a space that works for you.  What are coworking space amenities? Office amenities are the little things that tie an office together. They are extra touches that can help bring office together. This can include simple things like a common room, light fixtures, coffee and snacks and much more. Not only do amenities propel culture, but it shows employees that organizations value their time and […]

An entrepreneur’s glossary to some common business terms

By |November 6th, 2023|Categories: Business Trends, Growth & Innovation|

We’ve compiled a glossary of common business terms and acronyms related to entrepreneurship and small businesses. Some of this business terminology may be familiar to you while some you may have only heard in passing without knowing what it meant. Whatever your experience level or familiarity with these business terms, our business terms glossary covers the most commonly used business terms and their definitions. So without further ado, here are some business terms every professional should know. Advertising Advertising is a type of marketing for businesses that helps increase sales and raise awareness to your target audience. Marketing includes paid announcements, radio, television, PPC (pay per click), billboard ads, newspapers, posters and magazines. Current and future customers can form their own opinions on your brand from your marketing strategies, so it’s important to make a positive impact. Angel Investors An angel investor is a wealthy person (they often work in […]

How to optimize your local SEO Strategy?

By |October 10th, 2023|Categories: Virtual Office|

Local search is a powerful tool for many businesses – especially small ones. For instance, roughly 46% of Google searchers are looking for local information and businesses. A robust local SEO strategy can set you apart from competitors and get more users to your website or through your doors. If you work in a coworking space, you can use these SEO tips to your advantage too! In this post, we break down some simple SEO methods you can use to boost your overall strategy that can help improve your lead generation or sales. Read on for more.  What is local SEO? Local SEO is the process of optimizing your online presence and assets to increase your organic traffic and brand awareness. You can do this with the following strategies: Creating and optimizing a Google Business (GMB) Profile Including local keywords based on your location  Producing relevant and local content Any […]

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